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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Microsoft, Yahoo in 10-year Web search partnership Wed Jul 29, 2009 8:06pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexei Oreskovic and Bill Rigby SAN FRANCISCO/SEATTLE (Reuters) - Microsoft Corp and Yahoo Inc have launched a 10-year Web search deal to challenge market leader Google but stopped short of combining other advertising businesses or suggesting any deeper ties. The long-expected deal means Microsoft's new Bing search engine will be combined with Yahoo's experience attracting advertisers in the first serious threat to Google Inc -- if the companies get regulatory approval and can make the partnership work. Yahoo shares fell 12 percent as some investors were disappointed by the limited scope of the deal, which did not include up-front payments for Yahoo. Some investors had expected up to $3 billion up-front, according to a Bernstein report. "I would have preferred more money," said Ryan Jacob, chief investment officer of Jacob Asset Management, pointing to the lack of an upfront payment, as well as revenue-sharing and cost-savings terms that were not as high as he expected. "There are risks on both sides. Big deals like this tend not to work out. It's a long-term deal that's going to take a long time to implement," said Jacob, whose $40 million fund holds some Yahoo shares. "It's better than no deal." Microsoft shares closed up 1.4 percent, while Google shares fell 0.8 percent. Yahoo estimated the deal would boost its annual operating income by about $500 million and yield capital expenditure savings of $200 million. Yahoo also expects the deal to boost annual operating cash flow by about $275 million. ANTITRUST OBSTACLE Under the deal announced on Wednesday, Microsoft's Bing search engine will power search queries on Yahoo's sites. Yahoo's sales force will be responsible for selling premium search ads to big buyers for both companies. The partnership poses only a theoretical challenge to Google at present. It could take two-and-a-half years to get approval and be fully implemented, according to Yahoo Chief Executive Carol Bartz, which would mean the partnership would not be fully effective until early 2012. Microsoft and Yahoo still face antitrust and privacy issues. Google dropped a planned search partnership with Yahoo last year under pressure from the U.S. Justice Department. But experts said the deal would likely get the go-ahead after examination by Obama administration antitrust officials since it would create a stronger rival to market leader Google. Google said only that it was "interested" in the deal, while the chairman of the U.S. Senate antitrust panel said it warrants "careful scrutiny." Microsoft and Yahoo expected the deal to be "closely reviewed" by regulators, but they were "hopeful" it could close in early 2010. The deal concludes a lengthy, and at times contentious, dance between the two companies. They have been in on-again, off-again talks since Yahoo rebuffed Microsoft's $47.5 billion takeover bid last year. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Lawmaker urges regulations for file-sharing Also on Reuters Commentary: Fed volunteers to burst bubble Starbucks and McDonald's carve coffee niches House husbands go for TV glory in new U.S. show More Technology News Mac flaw could let hackers get scrambled data Foxconn suicide turns spotlight on China counterfeiting Lawmaker urges regulations for file-sharing Yahoo investors disappointed, but hold out hope Waking up is getting serious on smartphones More Technology News... Video Yahoo, Microsoft in deal Play Video More Video... Related News Yahoo investors disappointed, but hold out hope 29 Jul 2009 Ad executives give Microsoft-Yahoo deal thumbs up 29 Jul 2009 Microsoft-Yahoo deal seen squeaking by regulators 29 Jul 2009 Deal long time coming say Microsoft, Yahoo CEOs 29 Jul 2009 Yahoo-Microsoft alliance faces many obstacles 29 Jul 2009 Google "interested" in Microsoft-Yahoo deal 29 Jul 2009 Microsoft-Yahoo deal should be scrutinized: senator 29 Jul 2009 INSTANT VIEW: Microsoft, Yahoo sign online search deal 29 Jul 2009 CHRONOLOGY: Microsoft, Yahoo join forces in Web search 29 Jul 2009 FACTBOX: How Microsoft, Yahoo partnership will work 29 Jul 2009 Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Organic food is no healthier, study finds As U.S. recession bites, Ohio hopes fade for Obama Madoff gives feeder fund managers' names to lawyer Unemployment spreads distress in U.S. home loans House Democrats reach deal on healthcare bill House Democrats clinch healthcare deal Starbucks, McDonald's carve coffee niches Canadians cry foul over U.S. healthcare attacks Foxconn suicide turns spotlight on China counterfeiting Facing budget gaps, U.S. states shuffle tax codes: group Most Popular Articles RSS Feed Video US, UK meet on Afghanistan Obama steps up healthcare push Obama sees U.S. economy improving Drug crackdown in Mexico Jackson doctor update Spain bomb targets police Opposition clashes in Kyrgyzstan Ukraine border visa troubles Uighur leader calls for probe Schwarzenegger slashes spending Most Popular Videos RSS Feed Techonlogy news Web giants get together Microsoft and Yahoo have inked a 10-year Web search deal to better compete against market leader Google, but stopped short of combining their display advertising businesses. Full Article In Facebook's shadow While competing with Facebook is no easy challenge, some small social media sites appear to be finding their footing and growing at rapid rates, albeit from a very low base. Full Article NY singles go online The Big Apple has edged past Boston, Chicago, Seattle and Washington, D.C. as the best U.S. city for singles, thanks in large part to online dating. Full Article UK writes Twitter guide The British government has published a guide to help ministers understand how to use the social networking site, with the aim of extending its news and corporate messages online. Full Article eBay holds up its stars EBay will slash fees by 20 percent for its top-rated sellers and push their listings higher up in the search queue, part of steps to try to rev up its long-stagnant Marketplaces arm. Full Article Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. 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