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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Ballroom show to hit Broadway amid dance popularity Wed Jul 29, 2009 4:01pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Michelle Nichols NEW YORK (Reuters) - After performing in more than 30 countries, ballroom dance company "Burn The Floor" debuts on Broadway on Sunday with producers saying the time -- and the timing -- is right. Reality TV dance competition shows such as "Dancing with the Stars," "So You Think You Can Dance" and "America's Best Dance Crew" and movies such as "Step Up" are watched by millions and dance schools have seen an increase in students. "Maybe 10 years ago (ballroom dancing) didn't have much street cred," said Jason Gilkison, who started with "Burn The Floor" as a dancer when it was founded in London in 1999. He is now the company's choreographer and director. "But now to see your favorite celebrity do it on TV you can go out and learn swing and salsa. All of a sudden everyone seems to be dancing," he said. "When we first started the show 10 years ago it was the blue rinse set and now when we were in Japan last time it was screaming teenagers." "Burn The Floor" producer and founder Harley Medcalf and Carrie Ann Inaba, also a producer of the Broadway show and a judge on "Dancing with the Stars," both said "the time is right" for a ballroom dancing production on Broadway. "If you said to someone a couple of years ago 'What's the Paso Doble?' they would have been like 'what?'" said Medcalf, referring to a dance style modeled on a Spanish bullfight. "But now through the reality TV shows everyone is educated and they can see the dimension and the meaning (of dance)." The program for "Burn The Floor," which will perform an initial three-month run on Broadway, also explains the different styles of dance performed in the show. "What America and the world is learning when you watch great choreography and great dancers perform great choreography it's just beautiful," said Inaba. "Dancing with the Stars" grew from the British TV show "Strictly Come Dancing" and the format has been licensed in more than 30 countries, while "So You Think You Can Dance" premiered in the United States in 2005 and local versions have and are being developed in more than 10 other countries. DANCE NOT LIMITING At The Ailey Extension, the Alvin Ailey American Dance Theater program of dance classes for the general public, there has been an increase in students in 2009 of more than 40 percent compared to last year, said director Yvette Campbell. Every month, more than 2,400 people take classes at the New York City-based group, up to 800 of whom are new students. Campbell said the program's popularity was in part boosted when Alvin Ailey dancers were guest performers on "So You Think You Can Dance" a year ago. "Whenever you're sitting on your sofa watching these television shows you think 'I can take a class,'" she said. "It's back to a time where it's very romantic and very inspiring to dance like that," Campbell said. "We don't dance together anymore, as a culture we don't do partner dancing anymore ... . Now we do kind of a disco thing where everyone dances together on the floor but we don't touch each other." Continued... 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