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Read more with google mobile : RIM launches PlayBook, fans don't play along |

Edition: U.S. Article Comments (3) Slideshow Research in Motion Factbox: Five facts about PlayBook maker RIM RIM launches PlayBook, fans don't play along Q+A: RIM's PlayBook, worth the wait? Tablet market seen surging to $49 billion by 2015 Video: Critics pan BlackBerry PlayBook Follow Reuters Facebook Twitter RSS YouTube Read Republicans attack Trump as he mulls 2012 run 2:21pm EDT Trump: My tax returns for Obama birth certificate 2:58pm EDT Governor vetoes birther, campus gun bills 10:37am EDT Republicans attack Donald Trump as he mulls 2012 run 3:18pm EDT RIM launches PlayBook, fans don't play along 2:42pm EDT Discussed 92 Palin returns with feisty, anti-establishment speech 83 Obama to lay out deficit plan with focus on tax, spending 74 UPDATE 1-Geithner says Congress will pass debt limit increase Watched VW unveils new sporty Beetle Mon, Apr 18 2011 Cupless bra combats cleavage crinkle Fri, Apr 15 2011 South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 SMALL BUSINESS Patent battle hits Supreme Court A small Canadian firm's record $290-million patent victory over software giant Microsoft rests in the hands of the Supreme Court. Down to its final appeal, Microsoft argued a lower standard should be used, which could make some patents more vulnerable to legal challenge. Full Article | Video Microsoft-i4i fight has big patent implications A decade later i4i's battle with Microsoft nears finale RIM launches PlayBook, fans don't play along Tweet Share this By Alastair Sharp and Sinead Carew TORONTO/NEW YORK (Reuters) - Research In Motion's PlayBook tablet computer launched in almost empty stores on Tuesday, in a far cry from the frenzy that accompanies the debut of anything from rival Apple. At an... Email Print Factbox Five facts about PlayBook maker Research In Motion 9:18am EDT Related News Q+A: RIM's PlayBook, worth the wait? 9:18am EDT Analysis & Opinion Tech wrap: Apple sues Samsung over “slavish” copies Tech wrap: Google’s spending overshadows revenue growth Related Topics Technology » Media » iPad » Steve Jobs » Stocks 1 / 9 A woman holds the a RIM PlayBook in Toronto, April 19, 2011. Credit: Reuters/Mark Blinch By Alastair Sharp and Sinead Carew TORONTO/NEW YORK | Tue Apr 19, 2011 2:42pm EDT TORONTO/NEW YORK (Reuters) - Research In Motion's PlayBook tablet computer launched in almost empty stores on Tuesday, in a far cry from the frenzy that accompanies the debut of anything from rival Apple. At an Office Depot in Midtown New York, just three PlayBooks, RIM's answer to the Apple iPad, left the shelves in the 20 minutes after the store opened, a store employee said. "It's going to be a tough sell to the consumer," BGC Partner analyst Colin Gillis said of the PlayBook, a sleek but flawed gadget that doesn't yet offer the secure email that is the trademark of RIM's ubiquitous BlackBerry. The stakes could not be higher for RIM, whose security-focused BlackBerry once reigned supreme in financial, corporate and government circles. RIM has struggled to compete since Apple's iPhone and a slew of devices running Google's Android entered the smartphone fray, and early reviews panned the WiFi-only PlayBook for lacking email and organizer applications -- the gadget needs a BlackBerry to access those. In a likely blow to RIM, key U.S. carrier AT&T said it will not support the BlackBerry Bridge function that lets the PlayBook mirror a BlackBerry smartphone. AT&T, the second largest U.S. carrier, said it was still testing the secure software that lets existing BlackBerry users get email and other services on the larger PlayBook screen without incurring additional fees. "We just got the app for testing. Before we make it available to our customers we want to make sure we deliver the type of experience our customers would expect," AT&T spokesman Mark Siegel said. "We have to test this app." RIM shares were down 2.2 percent at $53.62 on the Nasdaq. The stock is up some 14 percent since RIM unveiled the PlayBook in September, despite a recent slip from a peak above $70. Apple's shares are up some 17 percent in the period. SLOW BURN LIKELY The PlayBook launch was a stark contrast to the frenzy when Apple launched its iPad 2 a month ago and consumers lined up overnight to buy the gadget. Apple, which established the tablet market a year ago, sold almost 15 million iPads in 2010; RIM is expected to move 3 million PlayBooks in a similar window in 2011, according to 18 analysts polled by Reuters. Analysts say RIM should stay in the hunt with the PlayBook despite a likely slow start, as it overhauls its creaky platform with the QNX operating system it acquired last year. The Canadian company expects large businesses to buy PlayBooks in "the tens of thousands." Gartner, a research outfit focused on technology, estimates one in 10 touchscreen devices sold in 2015, or some 30 million, will be powered by QNX, which will likely also find its way onto RIM's smartphones in the next 12 months. 1 2 Next Technology Media iPad Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (3) RufusDaddy wrote: Sell 3 million PlayBooks? I would be shocked. This thing is not much more than an external monitor for the phone. Where I work we use the Blackberry Torch. It is the first phone I ever owned that I leave at home on the counter once work ends. It is a horrible piece of useless technology. Apr 19, 2011 5:20am EDT -- Report as abuse Majick1 wrote: I have a friend who will only buy Oldsmobiles, which, of course, were dropped from GMs line up a few years ago, yet he still shows up with another used Olds when he needs to buy a car. I wonder where his brand loyalty will get him 20 years from now? Apple could release a product for $300 today, that would do absolutely nothing. They would still sell millions to their loyalists who could only brag about how great the product holds papers down on their desk. When it comes to tablets Motorola gives you the most bang for your buck today, it has ALL the bells and whistles at a respectable price. I, however, am happy with my EeePC, more functionality at half the price and I can run Android on the side and have full Internet access with my USB Aircard. I am not interested in a tablet at all, but find the loyalist battles interesting. There are a lot of stupid, broke people out there because they buy names instead of performance and as long as they do, there will be no reason for companies to make better goods at lower prices. What happened to competition improve upon what your rival has to offer? Buy an Olds! Apr 19, 2011 10:19am EDT -- Report as abuse socratesfoot wrote: I, like many, was a RIM enthusiast and switched…in my case to Android…and I won’t ever go back. The things that turned me off to the Blackberry won’t go away any time soon…Blackberry App World is annoying to use, it has very few free apps and those that are can’t be easily searched for using criteria like FREE-POPULAR-CATEGORY, they still don’t have a really snappy touch interface, and the Blackberry Desktop is a mess (made worse by attempts to clone iTunes). It amazes me they could put out a tablet suffering from all this crap and actually eliminate the few positives they still offer. Apr 19, 2011 2:02pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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