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Edition: U.S. Article Comments (2) Follow Reuters Facebook Twitter RSS YouTube Read Republicans attack Trump as he mulls 2012 run 2:21pm EDT Trump: My tax returns for Obama birth certificate 2:58pm EDT Governor vetoes birther, campus gun bills 10:37am EDT Republicans attack Donald Trump as he mulls 2012 run 3:18pm EDT RIM launches PlayBook, fans don't play along 2:42pm EDT Discussed 92 Palin returns with feisty, anti-establishment speech 83 Obama to lay out deficit plan with focus on tax, spending 74 UPDATE 1-Geithner says Congress will pass debt limit increase Watched VW unveils new sporty Beetle Mon, Apr 18 2011 Cupless bra combats cleavage crinkle Fri, Apr 15 2011 South Korean "super gun" packs hi-tech killing power Mon, Feb 14 2011 SMALL BUSINESS Patent battle hits Supreme Court A small Canadian firm's record $290-million patent victory over software giant Microsoft rests in the hands of the Supreme Court. Down to its final appeal, Microsoft argued a lower standard should be used, which could make some patents more vulnerable to legal challenge. Full Article | Video Microsoft-i4i fight has big patent implications A decade later i4i's battle with Microsoft nears finale Seasoned users shun spontaneity on the Web: survey Tweet Share this LONDON (Reuters) - Spontaneous activity on the Internet is on the wane among experienced users as they shun aimless surfing and plan their online sessions more, according to a study published by Microsoft and two agencies. The survey found that... Email Print Related News Luxury spending by rich to rise Fri, Apr 15 2011 Internet ad revenue hits high in '10 Wed, Apr 13 2011 Blinkx buys Burst for $30 million to boost online TV Fri, Apr 8 2011 Special report: How News Corp got lost in Myspace Thu, Apr 7 2011 FTC, Justice Dept mull Google antitrust probe Tue, Apr 5 2011 Analysis & Opinion Tech wrap: Apple sues Samsung over “slavish” copies The water’s fine, but maybe don’t come in Related Topics Technology » Media » Stocks Credit: Reuters LONDON | Tue Apr 19, 2011 1:43am EDT LONDON (Reuters) - Spontaneous activity on the Internet is on the wane among experienced users as they shun aimless surfing and plan their online sessions more, according to a study published by Microsoft and two agencies. The survey found that spontaneous use of the Internet fell to 21 percent in 2009/10 according to diaries kept by users in Brazil, Britain, France and Canada from 39 percent in 2007, when a similar survey was conducted in those countries. Microsoft and its survey partners, mec and Mindshare, attributed the change in usage patterns to a growing resistance among seasoned Internet users to becoming too dependent on the Web, as well as to greater efficiency. "I've stopped bringing my laptop into the bedroom at night, as I would just sit there for hours surfing aimlessly," said one French user. Another said: "I spend less time on the Internet but I manage to do much more than before." In all, more than 7,000 people were surveyed by market research firm Ipsos in 11 countries: in addition to the four above, Spain, Russia, China, India, Japan, Mexico and the United States were added in 2010. The survey also found that users in emerging economies were far more open to online ads than those in mature markets. Respondents in mature markets said there was too much online advertising of every kind, while those in emerging markets said they were happy to see more of several types, especially map-based ads and video ads. "When the Internet is a novelty, even advertising is a novelty," Beth Uyenco, head of research at Microsoft advertising, told Reuters by telephone. Pop-up ads were the least popular type of online advertising in both mature and emerging markets. Microsoft made $1.9 billion in revenue from online advertising in 2010, about 3 percent of its total sales. (Reporting by Georgina Prodhan; Editing by Mike Nesbit) Technology Media Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (2) 5tudentT wrote: Now, If we’ll just curb the spontaneity of our comments… Apr 19, 2011 2:22pm EDT -- Report as abuse forteinjeff wrote: I have 5 different types of computers that range from smart phones, tablets, e-book and notebooks yet I find myself using each device more efficiently than ever. They’re a tool to enrich my life, not fill it up with senseless time evaporating “what did I just do for the last 5 hours of my life” type living. Kids play with computers. Adults make them do something. I love the way computers enhance my life, but I use them to make the rest of life better not as a replacement for the real thing. Apr 19, 2011 2:45pm EDT -- Report as abuse See All Comments » Add Your Comment Social Stream (What's this?) © Copyright 2011 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Super Lawyers Attorney Rating Service Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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