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Edition: U.S. Article Comments (0) Slideshow Video Follow Reuters Facebook Twitter RSS YouTube Read Threats against Web sensation Rebecca Black probed 19 Apr 2011 Thousands show up to apply for fast-food "McJobs" 19 Apr 2011 Fox to punish leaks after "Glee" spoiler 19 Apr 2011 U.N. says 20 children killed in Misrata | 19 Apr 2011 Apple to begin shipping new iPhone in September 2:19am EDT Discussed 96 Palin returns with feisty, anti-establishment speech 74 UPDATE 1-Geithner says Congress will pass debt limit increase 50 Senate panel slams Goldman in scathing crisis report Watched VW unveils new sporty Beetle Mon, Apr 18 2011 Cupless bra combats cleavage crinkle Fri, Apr 15 2011 German scientists develop thought-controlled car Tue, Apr 19 2011 SMALL BUSINESS Patent battle hits Supreme Court A small Canadian firm's record $290-million patent victory over software giant Microsoft rests in the hands of the Supreme Court. Down to its final appeal, Microsoft argued a lower standard should be used, which could make some patents more vulnerable to legal challenge. Full Article | Video Microsoft-i4i fight has big patent implications A decade later i4i's battle with Microsoft nears finale RIM launches PlayBook but fans don't play along Tweet Share this By Alastair Sharp and Sinead Carew TORONTO/NEW YORK (Reuters) - Research In Motion's PlayBook tablet computer launched in thousands of stores on Tuesday and mostly stayed there, a grim reminder of Apple's lasting allure for tech-hungry... Email Print Factbox Five facts about PlayBook maker Research In Motion Tue, Apr 19 2011 Related News Q+A: RIM's PlayBook, worth the wait? Tue, Apr 19 2011 Analysis & Opinion Washington Extra – Major breach Tech wrap: Q1 earnings beat expectations, RIM’s PlayBook – not so much Related Topics Technology » Media » iPad » Steve Jobs » Stocks Related Video High-tech earnings bonanza Tue, Apr 19 2011 1 / 9 RIM's BlackBerry PlayBook is seen in a handout photo. Credit: Reuters/RIM/Handout By Alastair Sharp and Sinead Carew TORONTO/NEW YORK | Tue Apr 19, 2011 11:46pm EDT TORONTO/NEW YORK (Reuters) - Research In Motion's PlayBook tablet computer launched in thousands of stores on Tuesday and mostly stayed there, a grim reminder of Apple's lasting allure for tech-hungry consumers. By mid-afternoon, two carriers and two electronic stores in one of downtown Toronto's main shopping malls -- where long lines greeted last month's iPad 2 launch -- had stock available. Each started the day with no more than 5 PlayBooks. "It's going to be a tough sell to the consumer," BGC Partner analyst Colin Gillis said of the tablet, a sleek but flawed gadget that doesn't yet offer the secure email that is the trademark of RIM's ubiquitous BlackBerry. RIM, which has priced the PlayBook to match the iPad, has struggled to win consumer fans since Apple's iPhone and a slew of devices running Google's Android entered the smartphone fray. But reviewers panned the PlayBook for the absence of inbuilt email and organizer functions -- the gadget needs a BlackBerry to access those -- and said it appeared to have been rushed to market before it was ready. The stakes could not be higher for RIM, whose security-focused BlackBerry once reigned supreme in financial, corporate and government circles. Its shares closed almost 3 percent lower at $53.22 on the Nasdaq. RIM must now persuade its corporate base to ignore the poor consumer turnout and scathing reviews and see the merit in a powerful new operating system and complex arrangement that retains RIM's famed BlackBerry security. "When RIM launches a tablet they have the luxury of knowing there is at least some guaranteed demand from the enterprise," said Morgan Keegan analyst Tavis McCourt. Limited supply and lack of major advertising hinted RIM was easing into the launch, he added. Adding to a feeling that the launch was not thought through, AT&T, the second largest U.S. carrier, said it was still testing the secure Bridge software that lets BlackBerry users get email and other services on the larger PlayBook screen without incurring additional fees. "We just got the app for testing. Before we make it available to our customers we want to make sure we deliver the type of experience our customers would expect," AT&T spokesman Mark Siegel said. "We have to test this app." SLOW BURN LIKELY The PlayBook launch, more than a year after Apple created the tablet market, was in stark contrast to the frenzy when Apple launched its iPad 2 a month ago and consumers lined up overnight to buy the gadget. Apple sold almost 15 million iPads in 2010; RIM is expected to move 3 million PlayBooks in a similar window in 2011, according to 18 analysts polled by Reuters. Analysts say RIM should stay in the hunt with the PlayBook despite the slow start, as it overhauls its creaky platform with the QNX operating system it acquired last year. The Canadian company expects large businesses to buy PlayBooks in "the tens of thousands." Gartner, a research outfit focused on technology, estimates one in 10 tablets sold in 2015, or some 30 million, will be powered by QNX, which will likely find its way onto RIM's smartphones in the next 12 months. 1 2 Next Technology Media iPad Steve Jobs Tweet this Share this Link this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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