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Edition: U.S. Article Comments (0) Follow Reuters Facebook Twitter RSS YouTube Read Special Report: An end to AIDS? 11:52am EDT Germany: sharp rise in E.coli cases, source unknown | 10:18am EDT Company from Virginia bus crash taken off the road 10:21am EDT Special report: If Monterrey falls, Mexico falls | 2:35pm EDT CSU forecasts five major hurricanes in 2011 season 2:23pm EDT Discussed 64 Judge voids controversial Wisconsin union law 52 Speculation grows over Sarah Palin’s 2012 plans 51 Air France jet crashed nose-up after 4 minute ordeal Watched Massive Australian waterspout caught on film Mon, May 30 2011 Scientists revive ancient spider in stunning 3D detail Tue, May 24 2011 GM pulls the plug Fri, May 27 2011 Netflix prepared to pay more for movie, TV deals Tweet Share this Email Print Related News Hulu to show Miramax films under multi-year pact 12:58pm EDT Malone eyes Nook in "cheap" Barnes & Noble bid Fri, May 20 2011 Foursquare, LivingSocial eye local ad dollars Fri, May 20 2011 YouTube adds Hollywood movies for rental Tue, May 10 2011 Analysis & Opinion “Lean Startup” evangelist Eric Ries is just getting started A cloudy forecast for digital music Related Topics Technology » Media » Netflix Chief Executive Officer Reed Hastings demonstrates how various gaming devices can be used to stream content during the launch of the Netflix streaming internet subscription service for movies and television shows to TVs and computers in Canada at a news conference in Toronto September 22, 2010. Credit: Reuters/ Mike Cassese By Sarah McBride PALOS VERDES, Calif | Wed Jun 1, 2011 2:22pm EDT PALOS VERDES, Calif (Reuters) - Netflix Chief Executive Reed Hastings wouldn't be surprised if Netflix had to pay up to $200 million to renew a licensing deal with Liberty Media's Starz network. Hastings, who was speaking at the D9 conference organized by the blog AllThingsD on Wednesday, was responding to a question regarding the estimated cost to strike a new content agreement with Starz. The original deal, which is set to expire early next year, was believed to have been struck for around $30 million, according to people familiar with the deal. "That wouldn't be shocking," Hastings said when asked whether a new deal could cost up to $200 million, a figure that some analysts have predicted. Netflix and Starz have not reached a deal, Hastings said. Known for its bright red envelopes that carries DVDs by mail, Netflix has rocketed to one of the most popular streaming video networks in the United States with more than 23 million customers. Starz has the pay-TV and online distribution rights to two of Hollywood's biggest studios, Walt Disney Co and Sony Corp's Sony Pictures. Netflix struck an agreement around four years ago giving Netflix streaming rights to Starz movies. To keep up with customer appetite and to attract new ones, Netflix has been aggressively pursuing rights for movies and TV shows like "Mad Men" and "Glee" for its streaming offerings. "We are paying more for content every time we renew," Hastings said about striking new content agreements. "We view that as a positive." (Reporting by Sarah McBride; Writing by Jennifer Saba, editing by Dave Zimmerman) Technology Media Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. 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