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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Microsoft revamps search engine, dubbed "Bing" Thu May 28, 2009 11:34am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] SEATTLE (Reuters) - Microsoft Corp is revamping its search engine to counter the dominance of Google Inc in the web search and related advertising business. The world's largest software company, which is still in talks with Yahoo Inc over a potential partnership, has long been determined to play a major role in the lucrative web search market after watching upstart Google take a stranglehold. Microsoft, which has been testing the search engine internally under the name Kumo for several months, plans to introduce the new service, re-christened "Bing," over the next few days, with a full launch next Wednesday. Advertising Age reported earlier this week that Microsoft was planning a $80 million to $100 million ad campaign to promote Bing. Microsoft declined comment on the report. The Redmond, Washington-based firm has lots of ground to make up. Last month Google took 64.2 percent of U.S. Internet searches -- up half a percentage point from the month before -- handling 9.5 billion out of a total of 14.8 billion searches. Yahoo was a distant second with 20.4 percent of searches and Microsoft third with 8.2 percent, both down slightly from the month before, according to data firm comScore. Both Google and Yahoo have recently introduced new features in their search engines to attract users, making Microsoft's task even harder. (Reporting by Bill Rigby; Editing by Derek Caney) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Time Warner to separate AOL near year end also on reuters Blog: Everything you want to know about liquidation sales Times too tough to shop guilt-free? Do it on the sly Video Video: Japanese university brings iPhones to class More Technology News Time Warner to separate AOL near year end AT&T eyes sale of Palm Pre in future News Corp hopes for broader ad deal with Google iPhone to replace register at Japan university | Video Yahoo CEO says talking to Microsoft "little bit" More Technology News... 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