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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Democrats reach deal on health bill 12:02pm EST U.S. to investigate leak of airport security manual 1:14pm EST U.S. already $292 bln in the red this year - CBO 04 Dec 2009 Police suspected Woods drank alcohol on day of crash 07 Dec 2009 Apple to launch tablet in spring 2010 - analyst 1:15pm EST Democrats reach deal on health bill 12:02pm EST U.S. already $292 bln in the red this year - CBO 04 Dec 2009 Boomer stat rekindles "meltdown" debate for 2010 08 Dec 2009 Obama to give $600 million to health centers 2:07pm EST TV's "As The World Turns" gets axe after 54 years 08 Dec 2009 France Telecom follows Apple's lead, launches applications Leila Abboud PARIS Wed Dec 9, 2009 11:23am EST Factbox Mobile software market increasingly crowded Tue, Dec 8 2009 Related News Samsung looks for software boost in smartphones Tue, Dec 8 2009 Second Sony Ericsson phone has software problem Thu, Nov 26 2009 BlackBerry CEOs stick to strategy, dismiss analysts Tue, Nov 17 2009 UPDATE 3-Dell to sell smartphone, starting in China, Brazil Fri, Nov 13 2009 PARIS (Reuters) - Taking a page out of Apple's book, France Telecom's mobile phone unit Orange launched its own shop to sell downloadable videos, games, music and other content to its 130 million mobile phone subscribers. Media Orange said on Wednesday it will launch its App Shop in France and the UK immediately, and then roll it out into its other markets like Spain, Poland, and Slovakia in 2010. The move shows how telecom operators are seeking ways to make money from the rise of the mobile Internet, as more and more people surf the web on their phones. Apple's App Store, which launched in mid-2008, has proven extremely popular with 2 billion downloads this year. And telecom operators and technology firms including Vodafone, Nokia, and Microsoft want to follow suit. However, analysts say others will likely struggle to match the success of Apple's store, hampered by technical issues, a lack of applications and increased competition. Nokia started its own app store in May called Ovi, and Microsoft also plans an on-line bazaar to sell mobile software on its Windows phones. "Mobile apps are redefining how people experience the internet on mobile phones," said Christophe Francois, the head of Orange's Technocentre in an interview on the sidelines of the leWeb 09 conference in Paris. TARGETING THOSE WITHOUT AN IPHONE "We're not doing this to counter Apple, in fact we think it is complementary," said Francois. "Not everyone has an iPhone so we want our App Store to serve people with other kinds of handsets." In January, Orange will begin pre-loading its App Shop software on some of the handsets its sells, including two Sony Ericsson models and a Nokia phone. It will later add Samsung, LG, HTC, Motorola and RIM phones. The business opportunity in mobile software and content is considerable. Research firm Strategy Analytics forecasts the value of the mobile content market will grow 18 percent to $67 billion this year. But it remains to be seen how much of this market tech firms and telecom operators will be able to wrest away from Apple. Francois said Orange is in a good position to succeed in selling mobile software, or apps, because it already has existing billing relationships with its customers. Orange also plans to customize its application shop in each country by hiring local managers to choose the best content for the market, he said. (Editing by Sharon Lindores) Media Add a Comment More from Reuters U.N. Climate Change Conference Welcome to our coverage of the U.N. Conference on Climate Change. This is your space to respond to our panelists and voice your views on the events at COP15. Full Coverage House calls at the office Companies like Discovery say they've found a way to save millions in annual health insurance costs and provide better healthcare for their employees. Full Article Obama praises Senate healthcare deal Inside an "island of excellence" Healthcare Reform The banking revolution? A couple of firms you've probably never heard of have a few ideas that could revolutionize the broken consumer banking system, says Felix Salmon. Full Article Did executive pay help cause the crisis? Again, why homes aren't investments Felix Salmon © Copyright 2009 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal ECVJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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