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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Africa Europe Latin America Middle East North America Gatorade drops Tiger drink; decided before wreck AP - Thursday, December 10 Send IM Story Print PURCHASE, N.Y. – Gatorade is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm surrounding his personal life. The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods' home in Florida. The publication's editor, John Sicher, said he learned of the decision the week of Nov. 9. The brand _ a unit of PepsiCo Inc. _ says the decision does not have to do with recent events. A spokesman says the decision came several months ago. The drink debuted in March 2008. Beverage Digest estimates it represents less than 5 percent of Gatorade's volume. Sales volume of Tiger Focus was down 34 percent this year through October. Meanwhile, there have been no advertisements in prime-time featuring Woods since Nov. 29, according to data from Nielsen Co. The research firm said the last prime-time ad to appear featuring the golfer was a 30-second ad that day for the Gillette Co. That commercial aired eight times during November, spokesman Aaron Lewis said. There have been no other commercials since then on all broadcast networks and 19 cable networks during the evening news, prime-time, late-night and during weekend sports, he said. Recommend Send IM Story Print Related Articles Ukraine reaches $2.5B arms deal with Iraq AP - 1 hour 31 minutes ago Big, savory rodent: Bolivia exports capybara jerky AP - 1 hour 37 minutes ago NYC concrete-testing racketeering trial starts AP - 1 hour 43 minutes ago Ohio serial killer waives right to speedy trial AP - 1 hour 43 minutes ago US says negotiations continue on nuke treaty AP - 1 hour 58 minutes ago News Search Top Stories Qatar emir calls for gas and oil price alignment Three women take Ireland to court over right to abort Britain taxes bankers' bonuses as recession deepens Greece says debt threatens nation, promises action Giant iceberg spotted south of Australia More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Greece under pressure to take budget action Virgin unveils spaceship to offer space tourism Ohio executes inmate with single drug Woods' mother-in-law rushed to hospital US agency suggests Christmas gifts for the disaster age More Most Viewed » Global stocks mixed amid Dubai debt crisis Tiny magnetic discs could kill cancer cells: study Virgin unveils spaceship to offer space tourism Mankind using Earth's resources at alarming rate Dubai blackout over debt plans to hit Gulf markets More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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