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Edition: U.S. Article Comments (0) Email Print Reprints Read China livid as dissident Liu wins Nobel Peace Prize | 4:29pm EDT BofA's U.S.-wide foreclosure halt draws call for more 4:38pm EDT UPDATE 4-Hungary spill pollution eases, no big risk to Danube 1:07pm EDT New Obama security adviser clashed with military 3:59pm EDT Obama kills foreclosure bill as fury mounts 07 Oct 2010 Discussed 89 Super-rich investors buying gold by the ton 78 Racial predatory loans fueled U.S. housing crisis: study 62 White House reviewing bill’s foreclosure impact Watched Red faces over top model gaffe Tue, Sep 28 2010 Flight attendants go Gaga Wed, Oct 6 2010 S'pore : the new hub for the rich 7:41am EDT Report Title Price ValuEngine Industry Report for LEISURE Provider: ValuEngine, Inc. $49.0 Buy Trading Report for (DIS). A detailed report, including free correlated market analysis, and updates. Provider: Stock Traders Daily $18.0 Buy DIS: Risk/Reward Rating: Full Report: Cash Truth Behind the Reported Earnings Provider: New Constructs, LLC $10.0 Buy Wright Investors Service Comprehensive Report for Walt Disney Company (The) Provider: Wright Reports $65.0 Buy WALT DISNEY COMPANY (DIS=US) - REPORT FOR ACTIVE TRADERS Provider: Pechala's Reports $25.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Special Report The Pentagon's cyber warriors Cyber warfare has the potential to cause massive disruption. But not everyone agrees that the Pentagon is right for the job of protecting the country from virtual attacks -- some even say it's risky. Reuters takes an inside look at the U.S. military's preparation for digital combat. Full Article Cyber Command slips behind schedule Extremist websites booming, but hard to police Hulu prepares IPO amid battle with Netflix Tweet This Share on LinkedIn Share on Facebook Related News Trading slump seen hitting Morgan Stanley, Goldman 12:40pm EDT Logitech unveils first gadget for Google TV Wed, Oct 6 2010 UPDATE 2-Logitech unveils first gadget for Google TV Wed, Oct 6 2010 UPDATE 1-Time Warner CEO says TV having second golden age Tue, Sep 28 2010 Time Warner CEO says TV having second golden age Tue, Sep 28 2010 Related Topics Technology » Deals » Inflows Outflows » Media » Stocks Jason Kilar, CEO of Hulu, participates in the Hollywood Radio and Television Society presentation of ''The Digital Chiefs: A Special Conversation on the Future of new Media in the Digital Age'' panel discussion in Los Angeles September 8, 2009. Credit: Reuters/Phil McCarten By Clare Baldwin and Nadia Damouni NEW YORK | Fri Oct 8, 2010 2:24pm EDT NEW YORK (Reuters) - Popular U.S. Web video service Hulu is prepared to raise as much as $300 million in an initial public offering likely to be led by Morgan Stanley, according to sources familiar with the matter. Hulu is ready to raise $200 million to $300 million in a deal valuing the company at about $2 billion, and could file a prospectus with the U.S. Securities and Exchange Commission before the end of the year, one source said. Tapping public markets is one of several options under consideration as Hulu, which offers shows such as "Glee" and "Modern Family" over the Web, girds for battle against fast-moving rival Netflix, and better financed big technology companies Google Inc and Amazon.com Inc. Other options include attracting other media companies to contribute new programing or raising more money from existing partners, another source said. A decision could come by November, the source said, adding that the offering is contingent on the renewal of rights to carry shows, some of which expire in a year. The online video service, backed by General Electric Co's NBC Universal, Walt Disney Co, News Corp and private equity firm Providence Equity Partners, was launched three years ago as an ambitious attempt to harness the explosive growth in online video viewing. The worldwide online video market is expected to hit $16.1 billion through paid and ad-supported services by 2012, according to ABI Research, which tracks media trends. Hulu is now the second-largest Web video service behind Google's YouTube in the United States. But with fresh assaults from Google, which secured content deals with Time Warner for its new Google TV service, and Amazon.com, which is considering a subscription video service of its own, Hulu has found itself racing to fill up its coffers to pay for more content. Apple Inc, which views the television business as a "hobby," considered launching a lower-cost subscription TV service, but faced resistance from program owners. It launched a $99 Apple TV device that lets customers rent videos instead. Hulu has operated a free service, but began testing a subscription video service that offers more shows for mobile devices, game consoles and TV sets in June. Hulu was not immediately available for comment. News Corp, Walt Disney, NBCU, Morgan Stanley and Providence declined to comment. IPO TIMING Filing by the end of the year gives Hulu the flexibility to push an IPO out in January or February if the new issue market improves, but also lays the groundwork for an offering in April or May, after first quarter results have given it more time to gauge its financial health and the market, people familiar with the plan said. 1 2 Next Technology Deals Inflows Outflows Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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