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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters RIM opens software store for BlackBerry Wed Apr 1, 2009 2:51am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Wojtek Dabrowski TORONTO (Reuters) - Research In Motion has launched an online store selling entertainment, games, news, and travel applications to its BlackBerry users. RIM said on Wednesday its online store was immediately available to BlackBerry owners in Britain, Canada, and the United States. Unlike the iPhone application store of rival Apple Inc, which offers 70 percent of revenue from each piece of software to the developer, RIM plans to offer 80 percent. The rest of the revenue will be shared between RIM and wireless carriers, co-chief executive Jim Balsillie said in an interview. "We think that's a fair distribution of the economics," he said. The company's media-rich BlackBerry smartphones, such as the Pearl, Curve, Storm and Bold models, compete with Apple's iPhone for retail customers. Ontario-based RIM has pushed aggressively to diversify its user base beyond executives, lawyers, politicians and other professionals who use BlackBerrys to send wireless e-mail. "I think we've firmly cut over to the broader consumer marketplace," Balsillie said. Offering a slate of interesting and diverse smartphone software, from the practical to the entertaining, can sometimes mean the difference between keeping and losing a user -- someone who has spent money on such software may be reluctant to switch to a different device and have to pay all over again. RIM first announced its plan to enter the increasingly crowded market for mobile software supermarkets last year. Microsoft Corp is also working on a mobile phone software marketplace and has signed up partners such as Web music service Pandora, game publisher Electronic Arts, and social networking site Facebook. Separately on Wednesday, Nokia, the world's biggest mobile phone maker, said on "thousands" of developers and content providers had registered to sell content in its Ovi online store, which will be opened in early May. Microsoft and Nokia plan to offer 70 percent of application revenue to software developers. RESULTS THURSDAY RIM was set to report earnings on Thursday after warning in February its quarterly profit will come in at the low end of its forecasts. Still, it said it expects to add 20 percent more subscribers than the 2.9 million it earlier predicted. It cited a variety of factors in the profit warning, including product mix, lowered channel inventory levels and a higher ratio of new subscriber sales to upgrades and replacement sales. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Quickplay to offer popular TV shows on BlackBerry also on reuters Video Video: Best month for stocks in six years? RIM ready to launch software store for BlackBerry Blog: Bear market rally or bull market beginning? 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