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Friday, 10 April 2009 - Nintendo Wii in doldrums in Japan, plans fight-back | Technology |
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    Read more with google mobile : Nintendo Wii in doldrums in Japan, plans fight-back | Technology |

      My Profile    Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Nintendo Wii in doldrums in Japan, plans fight-back Thu Apr 9, 2009 6:43am EDT   Email | Print | Share | Reprints | Single Page [-] Text [+] By Kiyoshi Takenaka and Sachi Izumi TOKYO (Reuters) - Nintendo Co Ltd said sales of its Wii game console have lost some steam in Japan, but it aims to boost demand again by launching a new version of its blockbuster "Wii Sports" software in June. Nintendo President Satoru Iwata said he had no plan to cut hardware prices. "Wii (demand) is not vigorous at the moment in Japan," Iwata told reporters at a lunch meeting. "In fact, it is in the most unhealthy situation since its launch in Japan." "If our products are not much different from competitors', price cuts would generate significant fresh demand. But video games are just not that kind of product." The Wii far outsells Microsoft Corp's Xbox 360 and Sony Corp's PlayStation 3 globally. But in Japan, sales of the PS3 outstripped those of the Wii in March for the first time in 16 months thanks to new PS3 titles from Sega Sammy and Capcom, game magazine publisher Enterbrain said this week. In a bid to put vigor back into Wii sales, Nintendo plans to launch "Wii Sports Resort" in June in its home market, followed by overseas release in July. Nintendo's earlier "Wii Sports" game helped drive its console sales. The game allows users to play baseball, tennis and other sports using a motion-sensing controller. Wii Sports Resort lets users throw a Frisbee to a virtual dog or duel one another with swords with the controller, which looks like a TV remote and enables gamers to direct on-screen play by swinging it like a racket or baseball bat. Strong sales of both the Wii and Nintendo's handheld DS player despite the global economic slowdown had led the company to expect a record 530 billion yen operating profit for the year that ended on March 31. That contrasts sharply with other major Japanese exporters such as Sony and Toyota Motor Corp, which are set to post billions of dollars of losses for the business year just ended amid slumping demand and a strengthening yen. Nintendo's shares closed down 2.6 percent at 28,000 yen, while the benchmark Nikkei average gained 3.7 percent. NEW DS DEBUT "The software is one of the key games Nintendo will launch this business year," Rakuten Securities analyst Yasuo Imanaka said. "I think it will definitely be software that can propel sales of hardware," he said. Nintendo first showed its Wii Sports Resort game to the media last July, along with "Wii Music," which lets players simulate more than 60 different instruments. Back then, it said it would launch the sports game in spring 2009. Iwata said the latest model of its DS handheld gear, the DSi, met brisk initial demand when it was launched in North America and Europe earlier this month, selling 300,000 units in each region in the first two days.  Continued... View article on single page   Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn     Next Article: ESPN to launch Chicago sports site     also on reuters Video  Video: Reeling automakers plug green cars Laid-off U.S. workers finding new jobs, less pay Las Vegas trophy project becomes symbol of trouble More Technology News French Internet piracy law defeated in parliament ESPN to launch Chicago sports site Yahoo's plan: create community from isolated sites "Sims" creator Will Wright leaving Electronic Arts Microsoft mobile photo service easier than Nokia's More Technology News... Editor's Choice Slideshow  A selection of our best photos from the past 24 hours.   Slideshow  Most Popular on Reuters Articles Video Las Vegas trophy project becomes symbol of trouble L.A. water rationing plan dealt surprise setback Obama declines comment on US hostage crisis off Somalia Author who predicted crisis sees inflation ahead North Korea celebrates launch, makes new threat  |  Video Somali pirates keep American hostage on lifeboat  |  Video Wells Fargo shocks market with record profit  |  Video Somali pirate ambition undeterred by navy patrols UPDATE 1-US to delay bank test results for earnings-source Obama to tackle immigration reform this year: report Most Popular Articles RSS Feed Video  Somali pirate hijack A thaw in US relations with Cuba? Reeling automakers plug green cars Tiger sizes up another green jacket North Korean tv airs rocket video Indonesians head to the polls Controversial Slovak police video Italy quake death toll rises. Settlers and Palestinians clash Soccer boss held over stolen car row Most Popular Videos RSS Feed THE GREAT DEBATE Real-life spy thriller in cyberspace Eric Auchard Once in a while a good computer security scare comes along that has all the makings of a taut Cold War spy thriller and the latest news of a global computer espionage ring is one such story.  Commentary  Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com:  Help and Contact Us  |  Advertise With Us  |  Mobile  |  Newsletters  |  RSS  |  Interactive TV  |  Labs  |  Archive  |  Site Index  |  Video Index Thomson Reuters Corporate:  Copyright  |  Disclaimer  |  Privacy  |  Professional Products  |  Professional Products Support  |  About Thomson Reuters  |  Careers   International Editions: Africa  |  Arabic  |  Argentina  |  Brazil  |  Canada  |  China  |  France  |  Germany  |  India  |  Italy  |  Japan  |  Latin America  |  Mexico  |  Russia  |  Spain  |  United Kingdom  |  United States   Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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