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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters ESPN to launch Chicago sports site Thu Apr 9, 2009 3:36pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Ben Klayman CHICAGO (Reuters) - ESPN will launch a website dedicated to the Chicago market on Monday in an effort to reach more fans and generate more revenue from local advertisers, after more than ten years on the radio in the Windy City. "This is our first entrance into the local market place," Marc Horine, ESPN's vice president of digital media, said on Thursday. "We thought the time was right to go beyond just the local radio station website," he added. "We have no immediate plans to move beyond Chicago (but) we're looking at this as an incubator." As part of the launch, Walt Disney Co's ESPN will use technology that allows for content targeted by geography as well as ad insertion in both live audio streaming and downloadable audio. That will allow ESPN to attract advertisers it has not before that want to target a specific market, Horine said. ESPN's advertising partners for the new website, ESPNChicago.com, will include eBay's StubHub ticket market place, as well as MillerCoors, Hiltons of Chicago and Chicago's Lincoln Mercury auto dealers. ESPN has owned a radio station in Chicago since 1998, and also owns stations in New York, Los Angeles, Dallas and Pittsburgh. It is affiliated with another 350 stations. The new website will be served by the existing sales staff at the Chicago radio station, Horine said. ESPN has targets for unique visitors, page views and time spent at the new site, as well as revenue, but he declined to reveal those. He also did not reveal start-up costs. A website ESPN started two years ago centered on the Chicago radio station's content will be folded into the new site, which will include content exclusive to the Chicago market and its sports teams and athletes, Horine said. Editorial staff has been hired to write stories and blogs. While there are no plans now to replicate the website in other cities, success in Chicago could lead to similar websites starting in the other cities where ESPN owns radio stations. "If we see there's an opportunity to go outside Chicago we're going to think about it, but it's just the first step in ESPN's effort to serve local sports fans beyond radio stations," Horine said. "I don't want to go on the record as saying we're going to be in 10 markets. I have no idea right now." (Reporting by Ben Klayman) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Yahoo's plan: create community from isolated sites also on reuters Video Video: Reeling automakers plug green cars Laid-off U.S. workers finding new jobs, less pay Las Vegas trophy project becomes symbol of trouble More Technology News French Internet piracy law defeated in parliament Nintendo Wii in doldrums in Japan, plans fight-back Yahoo's plan: create community from isolated sites "Sims" creator Will Wright leaving Electronic Arts Microsoft mobile photo service easier than Nokia's More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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