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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared UPDATE 2-'South Park' airs 'censored' episode after threat 1:23am EDT Exclusive: WellPoint routinely targets breast cancer patients 11:00am EDT Legalizing pot may kill buzz in California enclave 11:45am EDT Obama backers show signs of disappointment 21 Apr 2010 UPDATE 1-US Congress may push immigration over climate bill 21 Apr 2010 North Korea torpedoed South's navy ship: report 11:48am EDT Greece downgraded, deficit worse than feared 3:43pm EDT Burglars break into prison to rob absent inmates 21 Apr 2010 Oil rig off Louisiana has sunk | Video 3:35pm EDT UPDATE 5-Belgian government collapses, economy at risk 12:51pm EDT Exclusive: WellPoint routinely targets breast cancer patients 11:00am EDT UPDATE 2-'South Park' airs 'censored' episode after threat 1:23am EDT Legalizing pot may kill buzz in California enclave 11:45am EDT Burglars break into prison to rob absent inmates 21 Apr 2010 Privacy chiefs keep watch over Facebook 12:06pm EDT Grenade blasts kill 3, wound 75 in Bangkok | Video 4:27pm EDT UPDATE 1-US Congress may push immigration over climate bill 21 Apr 2010 Diabetes drug tied to reduced breast cancer risk 21 Apr 2010 "South Park" airs censored episode after threat 1:30am EDT Obama backers show signs of disappointment 21 Apr 2010 NCAA signs $10.8 billion basketball tourney TV deal Ben Klayman CHICAGO Thu Apr 22, 2010 4:12pm EDT Related News Tiger Woods boosts TV audience, but fails at record Tue, Apr 13 2010 Conan O'Brien makes surprise move to TBS Tue, Apr 13 2010 Conan O'Brien makes surprise move to TBS Mon, Apr 12 2010 UPDATE 2-Conan O'Brien makes surprise move to TBS Mon, Apr 12 2010 Tiger Woods boosts TV audience, but fails at record Mon, Apr 12 2010 Duke's Jon Scheyer (30) and Lance Thomas celebrate as Butler's Matt Howard lies on the court after Duke won their NCAA national championship college basketball game in Indianapolis, Indiana, April 5, 2010. Credit: Reuters/Mark Blinch CHICAGO (Reuters) - The NCAA said on Thursday it signed a $10.8 billion deal with CBS Corp and Time Warner Inc's Turner Broadcasting for the media rights to its popular and soon-to-expand men's Division I college basketball tournament. Entertainment | Sports | Television | Media The 14-year broadcast, Internet and wireless rights deal runs from 2011 through 2024, and replaces one the NCAA opted out of with CBS, which televised the final won this year by Duke University. The new deal, at an annual average of $771.4 million, dwarfs the 11-year agreement signed in 1999 with CBS alone, which was worth $6 billion, or about $546 million per year. "The tournament's popularity and success outgrew the ability for one network to provide all the coverage fans are looking for," David Levy, president of sports at Turner, said on a conference call. "We all know that marquee sporting events are expensive propositions, but we also know that it's must-see programing that drives audience," he added. The NCAA said the tournament will expand to 68 teams from 65 that played this year, though some officials had discussed including up to 96 teams. CBS and Turner said the deal allows for expanded coverage if the NCAA adds more teams later. CBS and Turner officials declined to discuss the financial details of their partnership, other than to say they will share revenue and expenses. The two companies will share advertising and sponsorship revenue, and production costs. Time Warner said in a regulatory filing that in the event the rights fees and production costs exceed revenue, then CBS's share of the shortfall is limited to a specified annual amount ranging from $30 million to $90 million, or about $670 million over the entire deal. EXPANSION DEAL CBS has broadcast the Division I men's basketball championship since 1982. This year's title game between Duke and Butler University earned an average national household TV rating of 14.2, up 31 percent from last year and the highest rating in five years. "The opportunity for viewers to watch whatever game they want to on up to four different networks has to result in more eyeballs, more gross rating points and more exposure for the tournament, thereby creating much more value for the advertisers," CBS News and Sports President Sean McManus said. Costs for CBS had continued to escalate under the previous deal, but the new agreement puts CBS "on solid financial footing for lasting profitability," he said. Teaming up with Turner allowed them to top such rivals as Walt Disney Co's ESPN sports network, McManus said. As part of the agreement, all games will be shown live across four national TV networks beginning in 2011, the NCAA said. In addition, CBS and Turner Broadcasting will collaborate on the NCAA's corporate marketing program. The NCAA said the Division I men's basketball committee unanimously passed the recommendation to expand the tournament. It will be reviewed by the board of directors on April 29. NCAA Interim President Jim Isch said the expansion decision is separate from the broadcast deal and subject to NCAA members. He said everything was still on the table but 68 teams was the recommendation for now. Beginning in 2011, first- and second-round games will be shown nationally on CBS and Turner's TBS, TNT and truTV networks, the NCAA said. CBS and Turner will split coverage of regional semifinal games, while CBS will cover the regional finals and the rest of the event, including the championship game through 2015. Beginning in 2016, coverage of the regional finals will be split by CBS and Turner, with the Final Four and final game alternating every year between CBS and Turner's TBS. (Reporting by Ben Klayman, editing by Gerald E. McCormick and Matthew Lewis) Entertainment Sports Television Media More from Reuters Exclusive: WellPoint routinely targets breast cancer patients First there was Yenny Hsu, then Robin Beaton and most recently, Patricia Relling, pictured above. One after another, shortly after a breast cancer diagnosis, they learned that their health insurance had been canceled. But they had something else in common: WellPoint. Full Article Why won't women prevent breast cancer? Health Obama scolds Wall Street In the shadow of the SEC's charges against Goldman Sachs, President Obama urged Wall Street to stop its "furious efforts" to block tighter regulations. Full Article Document: The Wall Street Act Scenarios: How reform might play out Text of Obama's speech Factbox: Major reform proposals Regulation James Saft: Taxing the bank spoils It's said that if you want less of something, tax it. Will this prove true with the IMF's new bank tax proposals? Commentary Goldman case shows need for overhaul America needs bipartisan reform Making the FAT tax unnecessary Financial Regulatory Forum © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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