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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Arizona immigrant law energizes Hispanics, Democrats 28 Apr 2010 WRAPUP 3-U.S. Coast Guard sets oil slick ablaze 28 Apr 2010 HP to buy Palm in bet on smartphone arena 2:32am EDT Argentine media-government conflict turns ugly 28 Apr 2010 Iran, Egypt ready for battle at U.N. nuclear meeting 1:06am EDT Thai troops struggle to contain Bangkok protests | Video 2:10am EDT Police barred from penis enlargement 23 Apr 2010 Euro edges up, stocks waver on Greek concerns | Video 3:10am EDT Special Report: Rapid growth of militias feeds off politics | Video 28 Apr 2010 Gates satisfied with US planning to counter Iran threat 27 Apr 2010 HP to buy Palm in bet on smartphone arena 2:32am EDT Arizona immigrant law energizes Hispanics, Democrats 28 Apr 2010 Special Report: Rapid growth of militias feeds off politics | Video 28 Apr 2010 Gene makes people fat, raises Alzheimer's risk 19 Apr 2010 Police barred from penis enlargement 23 Apr 2010 Pakistani, Indian prime ministers to meet in Bhutan 28 Apr 2010 Portugal may avoid Greek contagion with austerity plan 28 Apr 2010 Dubai Holding's Jumeirah to open 10 hotels in 18 mths 28 Apr 2010 WRAPUP 3-U.S. Coast Guard sets oil slick ablaze 28 Apr 2010 Merkel demands faster Greek rescue, Spain downgraded | Video 28 Apr 2010 Apple may charge $1 million to display mobile ads: report Thu Apr 29, 2010 3:29am EDT Related News RPT-EXTRA! Wall Street Journal heads into NY hyperdrive Mon, Apr 26 2010 EXTRA! Wall Street Journal heads into NY hyperdrive Sun, Apr 25 2010 REFILE-EXTRA! Wall Street Journal heads into NY hyperdrive Sun, Apr 25 2010 EXTRA! Wall Street Journal heads into NY hyperdrive Sat, Apr 24 2010 EXTRA! Wall Street Journal heads into NY hyperdrive Fri, Apr 23 2010 An advertisement for the Apple iPhone is shown at a retail store of an Orange mobile phone network provider in Bordeaux, southwestern France, October 23, 2009. Credit: Reuters/Regis Duvignau (Reuters) - Apple Inc may charge about $1 million for displaying advertisements on its mobile devices, the Wall Street Journal said, citing advertisement executives. Technology The rates may be even more to be among the first to advertise, the paper said. Apple's new advertising platform for the iPhone and iPad -- dubbed iAd -- marks Apple's first foray into a small but growing market, and is sure to please the thousands of application developers who make their living off those devices, providing them with a new revenue stream. The company indicated it could charge as much as $10 million to be part of a handful of marketers at the launch, the newspaper said, citing a person familiar with the matter. Ad executives told the paper that they are used to paying between $100,000 and $200,000 for similar mobile deals. As per the revenue sharing plan, application developers will receive 60 percent of the revenue, while Apple will get the other 40 percent. Google Inc, which already sells advertising on smartphones, agreed to buy mobile ad firm AdMob late in 2009. U.S. regulators are examining the deal's antitrust implications. Apple could not be reached immediately for comment by Reuters outside regular U.S. business hours. (Reporting by Sakthi Prasad in Bangalore; Editing by Muralikumar Anantharaman) Technology Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. More from Reuters HP to buy Palm in bet on smartphone arena SAN FRANCISCO (Reuters) - Hewlett-Packard Co announced a $1.2 billion deal to buy Palm Inc , betting it can resuscitate the struggling smartphone maker to compete with the likes of Apple Inc and RIM . Gulf of Mexico leak grows, oil slick nears shore Republicans back down on financial reform | Video Obama to tap Yellen, others for Fed: sources Apple may charge $1 million to display mobile ads: report Iran, Egypt ready for battle at U.N. nuclear meeting » More Top News Is Portugal the next Greece? Portugal should be able to dodge a Greek-like bailout, but it will take some unpopular measures to avoid a full-blown confidence crisis. Full Article | Infographic Factbox: Key political risks to watch Felix Salmon: Roubini on Greece Greece tests EU credibility Slideshow: Debt ratio by country Greece Reuters Breakingviews: Goldman's China bank dilemma Goldman Sachs won China's goodwill when it stuck by its stake in ICBC. Now the time is ripe to cash in, but certain clients might not like that one bit. Commentary Soul-searching at Goldman Sachs Goldman: More than a toll collector? 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