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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Google launches free, legal music downloads in China Mon Mar 30, 2009 5:16am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] BEIJING (Reuters) - Google Inc on Monday launched free downloads of licensed songs in China, while sharing advertising revenue with major music labels in a market rife with online piracy. Lee Kai-Fu, president of Google in greater China, said one reason Google lagged in the mainland search market was because it did not offer music downloads, the missing piece to its strategy in a market where it trails leader Baidu.com Inc. "We are offering free, high quality and legal downloads," Lee told reporters. "We were missing one piece ... we didn't have music." The service offers downloads of some 350,000 songs -- from Chinese and foreign artists -- a number that will rise to 1.1 million in the coming months, said Gary Chen, chief executive of Google's partner www.Top100.cn, a Chinese music website co-founded by basketball star Yao Ming. Music from artists signed by Sony Music, Warner Music, EMI and Universal Music will be available on the service, which Google has no current plans to expand beyond China, said Lee. "This is the first serious attempt to start (monetizing) the online market in China. I can't overestimate how important this is," said Lachie Rutherford, president of Warner Music Asia Pacific and Asia chairman of the International Federation of the Phonographic Industry (IFPI). Users will be able to search by musical measurements such as the level of "beat" in a song and "instrumentality," as well as by artist and song name. IFPI said last year that more than 99 percent of all music files distributed in China are pirated, and the country's total legitimate music market, at $76 million, accounts for less than 1 percent of global recorded music sales. The new service will attract users away from illegal download sites because the music and service will be of a higher quality, said Warner's Rutherford. Downloads of unlicensed music and videos are rampant in China, the world's biggest Internet market by number of users. While Google dominates the global web search market, in China Baidu holds more than 60 percent of the market, more than double Google's share. ($=6.83 yuan) (Reporting by Kirby Chien, Editing by Ian Geoghegan) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Skype to launch service for iPhone, BlackBerry also on reuters Pepsi tests "green" vending machines Skype announces service for iPhone, BlackBerry Send Questions: Ask the World Bank President More Technology News Skype to launch service for iPhone, BlackBerry Fujitsu commits to servers despite potential Sun deal Action video games sharpen eyesight: U.S. study Fujitsu aims to double PC server sales in 2 yrs Mobile software, data fees in spotlight at CTIA More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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