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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Afghan TV set to unveil model contest Tue Feb 17, 2009 9:24am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Sayed Salahuddin KABUL (Reuters) - Weary of Afghanistan's image as a country in chronic conflict with a history of repressing women, Arash Shenasa plans to launch a modeling contest to show "the hidden beauties" of his central Asian nation. Since announcing the plan a week ago, some 2,000 men and women have enrolled to take part in the "Afghan Model" competition run by Emrooz TV, a private channel. Top companies operating in Afghanistan have offered to sponsor the program, the first of its kind in Afghanistan, Shenasa said. These kinds of contests have become popular in many nations around the world. But it is an extraordinary development in Afghanistan, where more than seven years after the fall of the hardline Taliban, many women in the deeply conservative nation still wear the all-enveloping burqas. "My main aim is to show the hidden beauties of Afghan youth, and through Emrooz TV, I am trying to show just that," says the 24-year-old, clean-shaven Shenasa. The aspiring models will be selected through a series of contests by Afghan judges who themselves have no experience in modeling, said Shenasa, a university medical student who has worked in the media for the past several years. The panel of judges includes a self-proclaimed body fitness champion, a fashion designer and a cinema artist. TV ADS The contestants will decide for themselves what they will wear, with clothing styles ranging from European, Asian, American or Afghan designs. Emrooz will choose the fashion ensembles in the final round of six contestants. The final six will have a chance to appear in TV advertisements, which have mushroomed in Afghanistan since the fall of the Taliban, who had banned TV among their many other restrictions. Twelve private stations and one state channel now broadcast in the capital, their content, however, monitored by government censors. Contestants will be judged on looks, fitness and behavior, Shenasa said. "The program of modeling makes youth pay attention to their bodies, for if you do not have a good body you cannot compete, and you can only have a good body if you exercise," said the fitness judge, Khawja Farid Ahmad Seddiqi. "It is the best way of eradicating narcotics," he added. Emrooz, owned by parliament member Najib Kabuli, shows mostly music and movies and has drawn harsh criticism for airing what is considered racy programing in Afghanistan. Continued... View article on single page Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn Next Article: Chris Brown apologizes, seeks counseling Also on Reuters Slideshow Slideshow: Fall 2009 collections are revealed in NY Recession takes little sheen off Oscar gold Video Video: Party pets' fancy dress parade More Entertainment News Justin Timberlake named most stylish man in America Oscar voters wrestle with best actor choice "American Idol" to take on "Lost" Coldplay and Duffy lead field on eve of BRITs Nine Inch Nails to tour with Jane's Addiction More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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