InfoAnda - Ad industry confronts grim research on spending

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Kennedy Quits Bid For Clinton's Senate Seat | 22 January 2009
Tech companies push stylish, personal design | Technology | | 30 December 2008
Guinea-Bissau's president 'assassinated' | 2 March 2009

'Time bomb' superbug requires global response: doctor | 14 September 2010

Forum Views () Forum Replies ()

Read more with google mobile : Ad industry confronts grim research on spending | Technology |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Ad industry confronts grim research on spending Mon Mar 9, 2009 3:38pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Paul Thomasch NEW YORK (Reuters) - An advertising industry that has witnessed consumers abandon vacations, quit shopping and drop cable TV subscription should be prepared for such dramatic shifts in spending to stick around for awhile -- even after worldwide economies recover. So cautions Nick Brien, a senior executive of advertising giant Interpublic Group (IPG.N), who predicted the sharp pullback in consumer spending would force companies to adjust by cutting global advertising expenditures by 10 to 15 percent this year. U.S. ad budgets could be down 20 percent, although spending on marketing, like special promotions or public relations, should hold up better, he said in an interview. "If this economy is changing the game for consumers, it then changes it for marketers and ad agencies," Brien said, citing a new research project by IPG's Mediabrands. "The consequences are far-reaching." Brien will present an advertising conference in Sydney on Tuesday with the latest research, which suggests behavioral changes seen by consumers in the United States, China and Australia are here to stay. That, he says, means marketers will have to rethink how they sell their products and services. "I started in 1982 and I've never experienced anything like this, where it's a global phenomenon, where the anxiety level is so very serious," said Brien, chief executive of Mediabrands, which has responsibility for Interpublic's media agencies Universal McCann, Initiative, Magna, J3 and a handful of others. Brien, previously worldwide chief executive of Universal McCann, took over his role at Mediabrands in July, giving him management responsibility over agencies that handle billions of dollars in spending for marketers such as Johnson & Johnson (JNJ.N), Microsoft (MSFT.O), Home Depot (HD.N) and Sony (6758.T). Based on 90-minute interviews with consumers, Brien is using the new research to help advise clients on how to spend during the recession -- and once economies start to recover. For instance, the research found that consumers are willing to sacrifice traditional cable TV and landline telephone accounts if they are feeling the recession's pinch. But they will not easily give up their Internet and mobile phone accounts. In other words, if companies are cutting advertising budgets, they would be well-advised to take money out of traditional TV commercials, while maintaining funding for Web search ads; or they should abandon a newspaper campaign, but keep spending to zip-targeted text ads to cellphones. "That means the challenge for traditional media cannot be underestimated," Brien said. "We're telling clients that while budgets may be cut, don't cut innovation or your commitment to emerging technologies. Because this is where you'll find consumers." Brien said both clients and consumers appear "shocked by the speed of economic collapse" and now he does not believe that the advertising market will recover before the middle of 2010. "I can't see anything in 2009 that gives me any confidence there will be a bounce," he said. "I feel like we'll hit a bottom by the middle of 2009, but I don't think ad budgets will come back right away." Indeed, Brien said the research shows that consumers do not see themselves returning to pre-meltdown spending even after their jobs, homes and savings are more secure. While they may start taking vacations again, the trips will be shorter or less luxurious; they may remodel their kitchen, but are likely to save for it rather than finance a new dishwasher, refrigerator and cabinets with credit, according to the study. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Internet seen a growing weapon in Asian radicalization Also On Reuters Analysis: Board directors go from glitz to grind BMW aims to put rocket science in your car Blog: Apple, Google ... who's next for the Dow? More Technology News Nokia takes on Apple in online software "arms race" Microsoft's new system easier for browser switch Palm moves to bolster capital ahead of Pre launch Inventor says Google settles patent claim Cisco to unveil data center strategy next Monday More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Buffett says economy fell off cliff Who got AIG's bailout billions? Buffett says economy fell off cliff, fears inflation "Watchmen" falls short of expected box office take UPDATE 2-Pressure may mount to know who got AIG bailout blns US STOCKS-Banks to hit Wall St open, overshadow Merck deal AIG warned of global turmoil before rescue: report Merck to buy Schering-Plough for $41.1 billion | Video Exxon aims for big role in Iraq's oil sector U.S. healthcare system pinched by nursing shortage Most Popular Articles RSS Feed Video Soldiers shot dead in N Ireland Sri Lanka fighting intensifies Pastor shot dead in U.S. church Russian 'gunrunner' in Thai court Thousands flee cyclone Hamish Ex-Israel head faces rape charge Korea drill row escalates For perennial test taker, a 44th try Dalai Lama 50 years in exile Baghdad police attacked, many killed Most Popular Videos RSS Feed The Great Debate Facebook's privacy snag Eric Auchard Social networking phenomenon Facebook has beaten out arch-rival and former market leader MySpace by most measures, except the one that pays the bills. Commentary Follow The Great Debate on Twitter @reutersgr8db8 Reuters Deals The global destination for corporate leaders, deal-makers and innovators Knowledge to Act Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Interactive TV | Labs | Reuters in Second Life | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Tuesday, 10 March 2009
Dalai Lama to demand Tibet autonomy, mourn past | International |
Iran says U.S. failing in Afghanistan | International |
Cubans wonder about military's growing role | International |
Sudan, North Korea among least free states: report | International |
Palestinian unity talks face low expectations | International |
Swiss man jailed for sex blackmail of BMW heiress | International |
Sudan can't fill gaps from expelled aid groups: U.N. | International |
YouTube to block music videos for UK users | Technology |
Microsoft's new system easier for browser switch | Technology |
Inventor says Google settles patent claim | Technology |
Cisco to unveil data center strategy next Monday | Technology |
Ad industry confronts grim research on spending | Technology |
Recession leads to cuts at Tribeca Film Festival | Entertainment |
Unique portrait of playwright Shakespeare unveiled | Entertainment |
U2 announces 2009-10 360 world tour | Entertainment |
Country music star Hank Locklin dies at 91 | Entertainment |
China says U.S. naval ship was breaking law: report | International |
Palestinian unity talks face low expectations
Policeman killed in growing Northern Ireland violence | International |
U.S. sees only modest troop cuts in Iraq this year
Sri Lanka bombing kills 10, wounds cabinet minister | International |
Rights group demands freeze on West Bank quarries
Dalai Lama demands Tibet autonomy, mourns past | International |
Iran hangs man accused in kidnapping of Belgians
Japan opposition leader seeks to ride out scandal | International |
Brown vows N. Ireland peace 'unshakeable'
Iraq's women's minister to withdraw resignation
Italy high court to rule on CIA kidnap case | International |
Ford workers agree to cost-cutting: union
U.N.'s Ban, Bill Clinton urge Haiti to seek recovery | International |
Merck to buy Schering-Plough in latest pharma tie-up
North Korea relents on crossing border to factory park | International |
Obama lifts Bush ban on stem cell research
Arab role needed to solve Iran nuclear issue: ElBaradei | International |
Four peacekeepers wounded in Darfur attack | International |
Global economy near pick-up: G10 bankers
Salazar calls for solar, wind energy zones
Canada says new NATO chief doesn't have to be European
US general says no further withdrawals planned
YouTube to block music videos for UK users | Technology |
Obama lifts restrictions on stem cell research
US-TECH Summary
YouTube to block music videos for UK users
Toshiba moves solid-state drive assembly offshore | Technology |
Obama musters campaign army for economic fight
TED begins hunt for remarkable fellows
Ad industry confronts grim research on spending
Cisco to unveil data center strategy next Monday
Bebo launches US social-networking website for Latinos
NY Times raises cash to pay down debt
Palm moves to bolster capital ahead of Pre launch
Nokia takes on Apple in online software "arms race"
US-TECH Summary
Nokia takes on Apple in online software "arms race"
U2 album sales near 500,000 in U.S.: manager | Entertainment |
Aussies play party poopers with epic upset
Pentagon: Chinese vessels harassed unarmed ship
Japan to help train ETimor's military personnel
Michael J. Fox hosts special on hope | Entertainment |
Dalai Lama to demand Tibet autonomy
Chicago and Earth, Wind & Fire team for summer tour | Entertainment |
Pakistan crisis deepens with march, talk of arrest
White House: US will operate in South China Sea
China drives home rejection of 'Western' democracy
NKorean premier to visit China: state media
Dalai Lama to lament past and lift hopes in key speech
Pakistan: Opposition chief comes close to treason
Julia Roberts to produce 'Jesus Henry Christ' comedy
US Treasury chief to meet Chinese FM
Stocks reel as Japan sinks further
First China-assembled Airbus set for June delivery: report
Car sales in India up but don't call it recovery
'Watchmen' dominates box office
YouTube blocks premium music videos in Britain
Muziic turns YouTube into rich source for songs
Rapper "C-Murder" jailed after alleged violation
Utah to make it easier to buy alcohol in bars
Police seize more than $1 million from Phish fans
'Watchmen' triumph at weekend box office
Recession leads to cuts at Tribeca Film Festival
Oprah shares her magazine cover with the other 'Mrs O'
Bernstein heirs give studio items to Indiana U
Iran says U.S. still warmongering | International |
Palestinian factions begin unity meeting in Cairo
U.S. allies told to review role in secret renditions | International |
Sudan seeks options to get war crime warrant lifted
Stem cell go-ahead puts Obama at odds with pope | International |
Suicide attack in west Baghdad kills up to 33
Suicide attack in west Baghdad kills up to 33 | International |
Fed chief wants 'forceful' action to stem crisis
Suicide bomber kills 25 near Baghdad
Global economy could contract in 2009: IMF
Mugabe urges support for Tsvangirai | International |
Suicide attack in western Baghdad kills 28
World faces 'Great Recession': IMF chief
U.N. war on drugs seen failing to curb abuse | International |
Karzai trip may help Iran join US-led Afghan talks
No return to NIreland 'old days': British PM
EADS soars back in the black with 2008 profit
Biden sounds out NATO allies on new Afghan strategy
Chimp used planning skills to attack humans
Time running out for US troops in violent Mosul
EU relations 'under strain' over credit crunch: Miliband
Bankruptcy pressure mounts as officials visit Detroit
Report slams crude effort to fight Web militants | Technology |
India's own Google Earth causes security worries | Technology |
American Idol heads to iPhone | Technology |
Stardoll and Piczo sites combine | Technology |
Nokia takes on Apple in online software arms race | Technology |
Odierno: No sign Iraqis will ask US to stay
India's own Google Earth causes security worries
Obama eyes sweeping overhaul of education
Report slams "crude" effort to fight Web militants
Stem cell go-ahead puts Obama at odds with pope
Stardoll and Piczo sites combine
China tells US to stop 'illegal' naval activities
Toshiba moves some memory device assembly offshore
"American Idol" heads to iPhone
NKorea reopens SKorea border despite tension
Madagascar opposition leader quits French residence
US Marine dies in noncombat incident in Iraq
Google software bug shared private online documents
NIreland faces 'abyss' after new killing
Guantanamo inmates claim 9/11 planning: report
Continuity IRA claim N.Ireland police killing: report
Obama lifts Bush ban on stem cell research
Sarkozy wraps up Mexico visit hailing closer ties
Watchmen falls short of expected box office take | Entertainment |
Jane Fonda marks return to Broadway after four decades | Entertainment |
Unique portrait of playwright Shakespeare unveiled | Entertainment |
American Idol heads to iPhone | Entertainment |
Rebecca Romijn casts spell in Eastwick | Entertainment |
NKorea slams Japan over kidnap issue
SKorean freighter feared sunk with 16 crew off Japan
Sri Lanka suicide blast kills 14, wounds minister
Dalai Lama: Tibet in 'constant fear' under China
Dalai Lama: Tibetans live in 'constant fear'
China: UN should consult Sudan as groups expelled
NKorea reopens border to stranded SKorean workers
Michael J. Fox hosts special on hope
NKorean cargo ship collides with SKorean boat
Report: China-made auto sales up 25 pct in Feb
China judge says stability is this year's priority
HK regulators launch inquiry into sudden HSBC drop
Dalai Lama says Tibet 'hell on earth' under China
Philippine Airlines boosts flights to Canada, US
Taiwan dollar logs biggest gain in almost 3 months
Malaysia announces 16.2 billion dollar stimulus package
Leno to give free show for Michigan's unemployed
US-ENTERTAINMENT Summary
China consumer prices fall for 1st time in 6 years
Rebecca Romijn casts spell in "Eastwick"
Kazakhs draw up unemployment plan
"American Idol" heads to iPhone
China prices drop, Japan stocks hit fresh 26-year low
Jane Fonda marks return to Broadway after four decades
World's most expensive city rankings upset
Anna Nicole Smith's estate seeks high court help
China Eastern Airlines seeking more government aid: company
CORRECTED: Unique portrait of playwright Shakespeare unveiled
Singer in Hong Kong sex photos launches comeback
Indonesian pilot: Jammed steering led to '07 crash
Row after French director compares illegals to war-time Jews
Nul points? Russian Eurovision song stirs criticism
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01