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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Nintendo to cut Wii price by 20 percent Thu Sep 24, 2009 10:51pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Franklin Paul and Kiyoshi Takenaka NEW YORK/TOKYO (Reuters) - Nintendo Co Ltd will cut the price of its popular Wii video game console by 20 percent, responding to similar cuts by rivals Sony Corp and Microsoft Corp aimed at kick-starting demand. Nintendo said it would lower the price of the Wii by $50 to $199.99 in the United States starting Sunday. The price in Japan will fall by 5,000 yen to 20,000 yen on October 1. The move makes Nintendo the last among its peers to cut prices. Last month, Microsoft slashed $100 off the price of its high-end Xbox 360 console and Sony cut the price of its PlayStation 3 by $100. Prices for both the Xbox 360 and PS3 now start around $300, though Microsoft also sells a low-end model, the Xbox Arcade, for about $200. Nintendo has so far outsold its rivals in this generation of consoles. It has succeeded in broadening the gaming population by offering intuitive and easy-to-play games rather than focusing on life-like graphics like Sony and Microsoft. But Wii sales have tailed off in recent months and competition was set to get tougher after its rivals cut prices. "Sony's price cut will be followed this holiday season by strong PS3 titles such as Final Fantasy XIII. Nintendo should have seen an urgent need to slow down the PS3's momentum," Rakuten Securities analyst Yasuo Imanaka said. Japanese videogame creator Square Enix Holdings Co plans to launch the latest edition of its blockbuster role-playing game series, "Final Fantasy XIII," on December 17 in Japan, helping drive holiday demand for the Sony console. Sony said worldwide sales of the PS3 exceeded 1 million units in the three weeks since it launched a slimmer, cheaper version of the game console earlier this month, roughly matching its PS3 sales for the entire April-June quarter. In a move to further expand a pool of popular software titles for its game console, Sony said it plans to launch the latest installment of its highly anticipated racing game series "Gran Turismo 5" in March. "One of the major sales drivers for the new PS3 is its pricing. But an attractive price can be attractive for game users only when the machine is supported by a lineup of attractive game titles," Kazuo Hirai, head of Sony's game operations, said in a keynote speech at the Tokyo Game Show on Thursday. The "Gran Turismo" series has so far sold more than 52 million units worldwide. Hirai told Reuters in an interview after the speech that the game unit, Sony Computer Entertainment, aims to become profitable in the next financial year to March 2011 through higher sales of Playstation3 hardware and software as well as cost-cutting, while maintaining high levels of investment particularly in software. "We'll make sure we do our very best to become profitable next fiscal year," Hirai said. Following the announcements of the Wii price cut and Hirai's keynote speech, shares of Nintendo closed up 0.5 percent at 24,550 yen, while Sony gained 3.1 percent to 2,670 yen and the benchmark Nikkei average rose 1.7 percent. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Microsoft says no plans to buy Electronic Arts Also On Reuters AIDS vaccine protects people, shocks researchers Commentary: Anarchy on America's doorstep Koreans meet after half a century to say goodbye More Technology News Judge delays hearing on Google books deal HP sees tech rebound Twitter close to $100 million funding: report Google suffers second email disruption in a month French exec blames email for staff stress More Technology News... Video Sony, Nintendo cut prices Play Video More Video... More News Nintendo to cut Wii price by 20 percent Thursday, 24 Sep 2009 08:38am EDT CORRECTED - CORRECTED-UPDATE 2-Nintendo to cut Wii price by 20 pct Thursday, 24 Sep 2009 02:00am EDT Nintendo may cut Wii price by $50-$200: reports Wednesday, 23 Sep 2009 05:15pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Randy Quaid, wife arrested over unpaid hotel bill UPDATE 1-Illinois man charged in plot to bomb federal offices U.S. terror suspects accused of targeting Marine base Mackenzie Phillips claims incestuous affair with rock icon US rethinks plans to give Libya $2.5 million in aid A123's smash-hit IPO could herald more green debuts AIDS vaccine protects people, shocks researchers | Video Silicon Valley reinvents the lowly brick UPDATE 2-ING to sell Australia, NZ jv to ANZ for $1.6 bln Study shows U.S. bank CEO pay dwarfs rest of world Most Popular Articles RSS Feed Video Obama's G20 test Protesters, police clash at G20 Water on the moon? 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