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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Barnes & Noble to sell own electronic reader: report Thu Oct 8, 2009 9:17pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexandria Sage SAN FRANCISCO (Reuters) - Bookseller Barnes & Noble Inc will soon sell its own electronic reader to rival Amazon.com Inc's Kindle, the Wall Street Journal reported on Thursday. Barnes & Noble's wireless touchscreen device could be sold as soon as next month, said the newspaper, citing sources briefed on the matter. It did not disclose a retail price. Barnes & Noble would neither confirm nor deny the report. "We have made no announcement about an electronic reader," Barnes & Noble spokeswoman Mary Ellen Keating told Reuters. "We believe readers should have access to books in their digital library from any device, anywhere and anytime." Forrester Research Analyst Sarah Rotman Epps said the bookseller could bite into Amazon's dominant market share "if it uses all the tools in its arsenal." "They are very well positioned to become a serious threat to Amazon," she said, citing the company's brick and mortar retail stores where the product could be merchandised to customers. Still, she added, even if their e-reader launch is successful, "that won't necessarily save their business." Earlier on Thursday, Barnes & Noble forecast a same-store sales decline of 2 percent to 4 percent for its fiscal 2010, sending shares down nearly 12 percent. Amazon shares closed up 1.3 percent. BEST BUY The jockeying for position in the fledgling market has heated up in recent weeks, with device makers, retailers and even publishers like News Corp and Time Warner Inc hoping to cash in on digital books and readers. In July, the Barnes & Noble unveiled an online digital bookstore that it touted as the world's largest, with over 700,000 titles that could be read on devices like Apple Inc's iPhone. It said then it would be the exclusive provider of digital content on the Plastic Logic e-reader, due in early 2010. Amazon threw down a new gauntlet on Tuesday with a price cut of $40, making its popular Kindle now $259 in the U.S. -- some $100 lower than a year ago -- and offering an international version in 100 countries. Top consumer electronics chain Best Buy said on Thursday it would carry Sony Corp e-readers for the first time at its stores beginning this weekend. It is also showcasing an e-reader by iRex Technologies that links to the Barnes & Noble digital store for the holidays. E-readers, which some see as the future of reading, are expected to be the hot new gadget this holiday season and could provide a shot in the arm for traditional booksellers who are battling a long slump in sales as readers go online or turn to visual entertainment. Whereas Amazon controls the distribution of the Kindle -- it is only available on Amazon.com -- other device makers without the built-in user database that Amazon enjoys depend on retail distribution. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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More News Barnes & Noble to sell own electronic reader: WSJ Thursday, 8 Oct 2009 05:34pm EDT UPDATE 2-Barnes & Noble to sell own electronic reader-WSJ Thursday, 8 Oct 2009 05:33pm EDT Barnes & Noble sees same-store sales down, shares fall Thursday, 8 Oct 2009 03:10pm EDT UPDATE 3-Barnes & Noble sees same-store sales down, shares fall Thursday, 8 Oct 2009 03:08pm EDT Best Buy to sell iRex e-reader this month Wednesday, 23 Sep 2009 05:20pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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