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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters "Transformers" in high gear already Thu Jun 25, 2009 10:21pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Gregg Kilday LOS ANGELES (Hollywood Reporter) - Debuting Wednesday to an estimated $60.6 million, "Transformers: Revenge of the Fallen" already has begun its triumphal rounding of the box office bases that should see it set a record or two by weekend's end. Once Michael Bay's sequel to the 2007 hit based on the Hasbro toy line staked out the upcoming weekend, there was never any question that it would dominate overall sales. Competitors steered clear of the date, with only Warner Bros. fielding the feel-good weepie "My Sister's Keeper" in a modest bit of counterprogramming. So the new "Transformers" -- machine-tooled with the help of a budget said to have approached $200 million -- isn't really competing against the other current releases: The Paramount release is out to do battle against the record book. If Paramount's first-day sales estimate holds, the sequel already can claim the distinction of the biggest Wednesday opening ever. It vaulted ahead of 2007's "Harry Potter and the Order of the Phoenix," which bowed to a one-day gross of $44.2 million. It came unexpectedly close to challenging "The Dark Knight," which holds the records for biggest opening-day gross and best single-day gross: It collected $67.2 million when it opened last year on a Friday. And it squeezed ahead of 2007's "Spider-Man 3," which debuted to $59.8 million, which had enjoyed runner-up status to "Knight" in the best single opening-day list. "Transformers'" accelerated takeoff was turbo-charged with the help of $16 million from midnight screenings, included in that $60.6 million opening number. Entering the weekend, the Paramount/DreamWorks co-production -- which is looking to draw in a wide audience base with the help of its fast-rising stars, Shia LaBeouf and Megan Fox -- looks on track to surpass the debut of the first "Transformers," which opened on a Monday evening and collected $155.4 million in its first 6-1/2 days. By the close of business Sunday, the sequel probably will have passed that mark and in just its first five days. In doing so, it also would overshadow 2004's "Spider-Man 2," which holds the record for the best Wednesday-through-Sunday opening with $152.4 million. "Transformers" still would have a hard time challenging "Dark Knight" for the best five-day gross of all time, $203.8 million. "Dark Knight" was a hit with the fans and critics. Not so "Transformers," which as of Thursday had a low-ball 22 percent approval rating at Rottentomatoes.com. But Bay's movies have never depended on critics. During the Friday-to-Sunday portion of its debut, the first "Transformers" pulled in $70.5 million. If its sequel maintains its momentum, it will best that number, attracting $80 million-$90 million and possibly more as it heads toward a five-day gross of at least $150 million-$175 million. The holdovers at the multiplex will have to settle for doing business in "Transformers'" shadow. Disney's rom-com "The Proposal," last weekend's top grosser, Warners' breakout comedy "The Hangover" and Disney/Pixar's animated "Up" should all move down a notch, as they register numbers in the high-teen millions. "Sister's Keeper," starring Cameron Diaz in the tale of a family dealing with one daughter's leukemia, is aiming to lure older female moviegoers from the "Transformers" juggernaut. One of its selling points is that it's directed by Nick Cassavetes, who directed "The Notebook," a leggy, summer sleeper. "Keeper," though, is probably looking at a gross around the $10 million mark for its opening weekend. For the handful of moviegoers who turn a deaf ear to "Transformers," the specialty arena will host several new titles. Miramax will present Stephen Frears' period romantic drama "Cheri," starring Michelle Pfeiffer, Kathy Bates and Rupert Friend. Roadside Attractions may benefit from the world's focus on events in Iran as it releases Cyrus Nowrasteh's "The Stoning of Soraya M.," which examines the plight of one Iranian woman. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Studios wary of Oscar's new best-picture rule Also On Reuters Health video games become serious business Blog: Is Starbucks really a small business killer? Heads of top U.S. companies snub blogs, Facebook: study More Entertainment News Mystery surrounds Michael Jackson's sudden death | Video Farrah Fawcett, 1970s sex symbol, dies aged 62 | Video Studios wary of Oscar's new best-picture rule NBC sets fall schedule dates "Old Boy" proceeds despite legal scuffle More Entertainment News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Mystery surrounds Michael Jackson's sudden death | Video Farrah Fawcett likely to endure as 1970s icon Disbelief from fans greets Michael Jackson death King of Pop Michael Jackson is dead: official Jackson leaves hefty debts, unrealized comeback Two weeks after: Iran rallies fade, elite split California set to issue IOUs as fiscal crisis weighs Two weeks after: Iran rallies fade, elite split | Video "Transformers" in high gear already UPDATE 3-Farrah Fawcett, 1970s sex symbol, dies aged 62 Most Popular Articles RSS Feed Video Jackson's body at coroner Jackson fans gather in Harlem Pop icon Michael Jackson dies at 50 Remembering the "King of Pop" Fans react to Jackson's death Netherlands ponders nuke power Michael Jackson reported dead Stanford's release delayed Farrah Fawcett dead at 62 Bernanke on the hot seat Most Popular Videos RSS Feed We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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