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Edition: U.S. Article Comments (0) Email Print Reprints Read Venezuela opposition pegs back Chavez in parliament | 3:08am EDT Clinton meets Abbas as Mideast peace deadline looms 24 Sep 2010 India races to ready Games Village in time 26 Sep 2010 Israeli settlement freeze ends and peace talks in doubt | 3:12am EDT UPDATE 1-iPhone 4 orders exceed 200,000 in China 26 Sep 2010 Shared Cash flood reshapes investment universe 24 Sep 2010 Online's Ad Challenge 26 Sep 2010 Japan to ask China to pay for damaged patrol boats | 2:08am EDT Management Tip of the Day: Making the right hiring decision 15 Sep 2010 Fossil plant puts sunflower origin in South America 24 Sep 2010 Watched Bishop vows to fight sex allegations Sun, Sep 26 2010 Obama: GOP plans "disastrous" Sat, Sep 25 2010 The week ahead Fri, Sep 24 2010 How CNN's new boss plans to revive ratings Tweet This Share on LinkedIn Share on Facebook Related News Exiting NBC chief's blunder timeline Sun, Sep 26 2010 Ratings, merger force exit of NBC Universal and CNN execs Fri, Sep 24 2010 UPDATE 2-CNN US chief Klein out in management shuffle Fri, Sep 24 2010 Larry King's successor promises journalistic rigor Thu, Sep 9 2010 Briton Piers Morgan named Larry King replacement Wed, Sep 8 2010 Related Topics Fashion » Entertainment » Television » Media » By Georg Szalai Mon Sep 27, 2010 3:11am EDT LOS ANGELES (Hollywood Reporter) - Ken Jautz is moving from HLN to CNN to run the network as executive vp after the ouster of longtime CNN president Jonathan Klein on Friday. Jautz talked about his biggest challenge -- boosting primetime ratings -- the importance of personalities and how TV news can be serious yet entertaining. WHAT HAS BEEN THE BIGGEST PROBLEM FOR CNN, AND HOW DO YOU FIX IT? Ken Jautz: The biggest issue is to improve our primetime ratings. We need to make our primetime more compelling and engaging, sometimes more fun, you could even say. We are going to adhere to our basic programing strategy of nonpartisan information inclusive of all different points of view. But we need to be livelier and more engaging. Addressing that issue will be my focus. Addressing that with the launch of the two new shows that we have already announced -- "Parker Spitzer" on October 4 and Piers Morgan (as Larry King's replacement) after the turn of the year. We think they will be a big improvement to our primetime. ONE STRATEGY THAT NEWS NETWORKS HAVE USED TO MAKE THINGS LIVELIER ARE OPINIONATED PUNDITS. ANY PLAN TO ADD SUCH PERSONALITIES? Jautz: By the time you get to primetime, in today's media environment, there are so many websites and outlets, people know basic facts. In addition to facts, they want analysis, they want context, they want perspective and they want some opinion. And yes, I think we should provide them with as many points of view as possible, but we should provide them from all different ends of the political spectrum and from newsmakers as well as pundits. As long as we continue to be smart and insightful and informed in our reporting and analysis, that will differentiate us. ANY PERSONALITIES YOU WOULD PARTICULARLY LIKE TO SEE ON AIR -- WHETHER AS PUNDITS OR NEWSMAKERS? Jautz: I do have three personalities in mind (Parker, Spitzer, Morgan), and I am focusing in the coming weeks and months on those three. I have been involved in helping get these to air and brought a lot of other shows to air. They are personalities and will have a big impact on our primetime lineup and improve it. HOW IMPORTANT IS ANDERSON COOPER TO THE CNN LINEUP AND BRAND? Jautz: Extremely. Anderson Cooper is the standard bearer for the type of journalism that CNN has become famous for and that we want to continue to be known for. One of the most memorable stories this year was Haiti, and nobody covered it as comprehensively as CNN, and nobody did as brilliant a job while covering it as Anderson Cooper or Sanjay Gupta and their teams. ANY OTHER FAVORITE SHOWS ON CNN THAT ARE GOOD EXAMPLES FOR WHAT YOU'RE LOOKING FOR? Jautz: I was just named head of this network. This is like saying which kid do you like better. I can't do that. ANY INTEREST IN BRINGING IN KATIE COURIC? Jautz: Like I said, I am really focused on these three personalities and two shows and I don't have any other announcements -- be it shows or people -- beyond that. HOW MUCH DO YOU WATCH FOX NEWS, AND DO YOU SEE ANY VULNERABILITIES THAT WOULD ALLOW YOU TO CATCH UP IN THE RATINGS? 1 2 Next Fashion Entertainment Television Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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