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Digital music sales flat this year: Nielsen
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LONDON |
Mon Sep 27, 2010 9:09am EDT
LONDON (Reuters) - The rapid rise of digital music sales has stalled in the United States, the world's biggest and most important market, with sales in the first half of 2010 flat compared with a year before.
According to research group Nielsen, digital sales were flat in the U.S. market after a 13 percent increase from 2008 to 2009 and 28 percent growth from 2007 to 2008.
Major music companies such as Vivendi's Universal Music have pinned their hopes on boosting legal digital sales to counter online piracy and the collapse in CD sales.
Jean Littolff, managing director of Nielsen Music, told Reuters the flat U.S. sales could be due to weak consumer confidence, the appeal of new music releases and confusion over the many different ways people can buy music online.
"I think this is a plateau, it doesn't mean that this digital consumption is going to drop significantly," he said. "It's a plateau, but it's not yet saturation."
The digital music market has mostly been led by a-la-carte sales on sites such as Apple's iTunes, with the sale of individual tracks or albums, and Nielsen said subscription streaming services where consumers pay for access to music were still struggling to make an impact in the mass market.
So-called audio-visual streaming sites such as YouTube however continued to be hugely popular, while mobile phone music services were getting more traction.
According to the Nielsen research, digital music sales were up 7 percent in Britain, up 13 percent in Germany and up 19 percent in France.
(Reporting by Kate Holton; Editing by David Holmes)
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See All Comments (1) | Post Comment
Sep 27, 2010 10:32am EDT
It is incredible that many years into the decline of their traditional business model, and being increasingly held to ransom by Apple, that the music companies have not addressed the market with a united front:
Why doesn’t every music publisher get together to create a Global Digital Download brand, where Users could download any track in whatever formnat the User wanted?
Instead, the Publishers all dream of No1 and squander shareholder value by using old tactics in a new age.
A unified download platform could even force Apple into making iTunes formats available to for sale on the new platform – via the Courts if necessary.
Just because Apple is dominany today, does’t mean they have to be dominant next year.
If all the music publishers collaborated like this they have the chance of creating a global digital brand to erradicate any consumer confusion; to minimise the cost of sales and then to have their share of sales based on the popularity of the songs they Publish.
Is that too simple?
SomeoneFromUK
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