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Madrid Open finals to take on a new dimension
AFP - Thursday, May 6
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MADRID (AFP) - – The finals of the Madrid Open on May 16 will be screened in Spanish cinemas in 3D in a first in the history of tennis, the director of the tournament said on Wednesday.
The men's and women's title matches will be shown in theatres in the Spanish capital as well as in Barcelona and Malaga on the Mediterranean coast and tickets will cost around 12 euros (16 dollars), Manolo Santana told a news conference.
"This is a first in the history of tennis. It is a new technology revolution," the former world number one said.
The Madrid Open finals, a clay-court tournament, will be staged at Spain's new Caja Magic sports complex whose main stadium seats 12,500 people.
Last year Switzerland's Roger Federer claimed his 15th masters title at the Madrid Open with a 6-4, 6-4 win over long-time tennis rival Rafael Nadal of Spain.
On the women's side Russia's Dinara Safina beat Denmark's Caroline Wozniacki 6-2, 6-4.
Spanish cinemas, which like those across Europe are struggling with lower attendances, began screening key football matches last year in an effort to fill more seats on regular screens.
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