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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Euro mauled, stocks weaken as debt woes deepen 3:05am EDT Americans "bombarded" with cancer causes: report 12:23am EDT WRAPUP 1-US asks Pakistan for help in NY bomb probe-report 12:36am EDT Luggage explosion causes scare at Houston airport 04 May 2010 Many possible triggers for wider euro debt crisis 05 May 2010 UPDATE 1- Sinatra week ends Aaron Kelly's run on "Idol" 1:20am EDT Google sues indie label over copyright claims 12:56am EDT No bomb found in truck on New York bridge: police 1:35am EDT Europe leaders warn of contagion, 3 die in Greece | Video 05 May 2010 Fears of Greek contagion sweep global markets | Video 2:46am EDT Americans "bombarded" with cancer causes: report 12:23am EDT NY bomb attempt reignites security camera debate 05 May 2010 Many possible triggers for wider euro debt crisis 05 May 2010 Fears of Greek contagion sweep global markets | Video 2:46am EDT Thai protesters stay put, want more clarity from PM 12:24am EDT African leaders launch push against malaria 05 May 2010 Oil cleanup chemicals worry environment watchdogs 04 May 2010 Police barred from penis enlargement 23 Apr 2010 Bad night's sleep can hamper body's insulin use 05 May 2010 Big Bang machine scientists look to exotic findings 05 May 2010 Analysis Developers question Apple's advertising ambitions Software developers expect a windfall in ad revenue from games and other applications they are designing for the iPad, but Apple push into mobile advertising is raising some industry hackles. Full Article Chicago institute offers iPad app class Sprint to unveil new text-centric cell plan NEW YORK Thu May 6, 2010 12:21am EDT Related News Corrected: Verizon kicks off sales of Microsoft's Kin Wed, May 5 2010 RPT-Verizon kicks off sales of Microsoft's Kin Wed, May 5 2010 Verizon kicks off sales of Microsoft's Kin Wed, May 5 2010 Sprint loss widens but subscriber losses improve Wed, Apr 28 2010 UPDATE 4-Sprint loss widens but subscriber losses improve Wed, Apr 28 2010 NEW YORK (Reuters) - Starting next week Sprint Nextel Corp's Virgin unit will sell a new cellphone service plan to cater for the increasing number of young people who prefer to use their phone for text messaging rather than talking. U.S. | Technology | Media While most U.S. cellphone plans center around voice services and include data as an extra and often pricey frill, Sprint's Beyond Talk offer promises unlimited texting and Web surfing for $25 a month but limits phone calls to 300 minutes a month. The plan, which kicks off May 12, is a part of a new Sprint strategy to hone in on narrow segments within the fiercely competitive prepaid cell market where customers pay for calls in advance without having to commit to long-term contracts. Dan Schulman, the head of Sprint's prepaid business, said the new offer is the first to target 18-24 year-old budget conscious cellphone users who are texting more and more and making as few phone calls as possible. "(For these people) voice is a technology of last resort. It's not the way they want to communicate," said Schulman who was Chief Executive of Sprint wholesale customer Virgin Mobile USA before Sprint bought the business late last year. Sprint will also sell a $40 plan with 1,200 call minutes for people who still like to talk but want unlimited texts and mobile use of social Web services like Twitter and Facebook. A $60 plan includes unlimited calls and smartphones. Roger Entner, a cellphone expert at market research group Nielsen, said the $25 plan would likely appeal to teenagers who "cannot or do not want to be" on a family plan which is typically controlled by a parent. "The new Virgin plan is really a strong play for the texting youth segment," Entner said, estimating that the addressable market for U.S. texters who avoid making phone calls is about 50 million people. Sprint's rivals in prepaid include Leap Wireless, MetroPCS Communications and Tracfone, a unit of America Movil. Sprint's Boost unit shook up the prepaid market last year with a $50 per month unlimited voice and data plan that helped it steal customers from rivals and forced their prices down. Entner said the new text-centric plan could put pressure on other prepaid operators to follow suit. "Who you'll hurt is the guys who will not respond to it and want to sell to the teens and twenties segment," Entner said. (Reporting by Sinead Carew; Editing by Dhara Ranasinghe) U.S. Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. More from Reuters Facebook privacy snafu exposed user chats SAN FRANCISCO (Reuters) - Private chats between some Facebook users were briefly viewable by other users on Wednesday, an embarrassing technical glitch for a company facing growing criticism over "sloppy" privacy protection. Sprint to unveil new text-centric cell plan Nokia, Microsoft launch new mobile software HP names Microsoft veteran to lead software Intel revamps Atom platform for smartphone push Regulators mull antitrust look at Apple: source » More Top News BP chief needs his PR skills Tony Hayward, known for blunt speaking, will need to muster diplomatic skills if an oil spill in the Gulf of Mexico is not to prompt a political backlash. Full Article Video: Calm before the spill "World's whitest beaches" under threat Obama biggest recipient of BP cash Poll: Is it still "drill baby drill"? Green Business Alienated, radicalized immigrants Fears are bound to heighten over radicalized immigrants in the wake of the attempted New York bombing by a Pakistani-American. Are these worries justified? Full Article | Video Bomber probe shifts to foreign links Factbox: A married financial analyst Bomb suspect was bound for Pakistan Bomber from respectable background What inspired the bomb attempt? U.S. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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