InfoAnda - Wallace and Gromit help to fight obesity

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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Asia Pacific World Search Search: Wallace and Gromit help to fight obesity AFP - Saturday, January 3 LONDON (AFP) - - The government launched a campaign to fight the nation's expanding waistlines on Friday with a cartoon by the Oscar-winning animators of Wallace and Gromit to hammer home the message. The TV adverts by Nick Park's Aardman Animations featuring plasticine figures is the centrepiece of the Change4Life drive to reduce the 9,000 premature deaths linked to obesity in Britain every year. The campaign, which includes 75 million pounds of government marketing cash over three years, and support from 33 companies, aims to reverse the forecast that by 2050 up to 90 percent of today's children will be overweight or obese. "Change4Life has a critical ambition, we are trying to create a lifestyle revolution on a huge scale, something which no government has attempted before," said public health minister Dawn Primarolo. Chief Medical Officer Liam Donaldson said people were increasingly ignorant of the risks of over-eating and lack of activity. "The research we undertook for this campaign showed that only six percent of people understood the links between obesity, overweight and adverse health effects," he said. The first brightly coloured Nick Park advert shows primitive man evolving from a hunter gathering his own food to a sedentary lifestyle in front of the TV before he is shocked into taking exercise by illustrations of fat pumping around the body. The campaign slogan is "Eat well, move more, live longer". Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Entertainment & Lifestyle 2008 another tough year for music industry in USAFP - Saturday, January 3 America's most famous French bookstore to down shuttersAFP - Saturday, January 3 Picasso, Matisse prints stolen from Berlin galleryAP - Saturday, January 3 France's Isabelle Huppert to head Cannes film juryAP - Saturday, January 3 Time Warner, Viacom reach deal in principle over fees disputeAFP - Friday, January 2 Enlarge Photo A man stands at a bus stop in Manchester in 2006. The government has launched a campaign to fight the nation's expanding waistlines with a cartoon by the Oscar-winning animators of Wallace and Gromit to hammer home the message. Most Popular – Entertainment Viewed Rare Bugatti untouched for 50 years could fetch millions: report Actress Jennifer Aniston appears naked in GQ magazine NASA describes final moments of Columbia tragedy Hamas defiant as Israel rejects Gaza truce Japanese tourist spends 3 months in Mexico City airport View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular

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