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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search ADVERTISEMENT Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Photos Sitemap News Corp. bids for all of pay-TV giant BSkyB AFP - Wednesday, June 16 Send IM Story Print News Corp. bids for all of pay-TV giant BSkyB LONDON (AFP) - – Rupert Murdoch's News Corp. revealed a bid of 7.8 billion pounds (11.5 billion dollars) in cash on Tuesday for the near 61-percent of British pay-television group BSkyB which it does not yet own. But BSkyB reeplied that the informal offer of 700 pence per share was too low and that it would be prepared to support a formal bid only "in excess of 800 pence per share". "News Corp and the BSkyB Independent Directors have been unable to reach a mutually agreeable price at the current time," Murdoch's media titan said in a statement. "However, both parties have agreed to work together to proceed with the regulatory process in order to facilitate a proposed transaction." News Corp. currently owns 39.1 percent of BSkyB. The price of shares in the television business rocketed by almost 21 percent to 725 pence in early London trade. The US group's chief operating officer Chase Carey said the offer proposed by News Corp. represented a premium of 27.5 percent over BSkyB's average share price for the past year. "We believe that this is the right time for BSkyB to become a wholly-owned part of News Corporation with its greater scale and broader geographic reach," he said. "For News Corporation, our proposal presents an opportunity to consolidate a core business with which we have been closely associated for over two decades. "News Corporation will also benefit from increasing the geographic diversification of our earnings base, reducing our exposure to cyclical advertising revenues and increasing our direct consumer subscription revenues," Carey added. The bid for all of BSkyB comes after the British group recently posted soaring quarterly profits and data showing it was fast closing in on securing its target of 10 million paying customers in Britain. BSkyB, in which Murdoch's News Corp. is the biggest single shareholder, offers live English Premier League football, as well as telephone, Internet and High Definition (HD) television services -- which give better picture quality. News Corp. meanwhile announced on Monday that it had bought an electronic reading platform developed by Hearst and invested in a company which seeks to help news organizations make money on the Web. The acquisition of e-reader platform Skiff from US newspaper and magazine publisher Hearst Corp. and the investment in Journalism Online are the latest moves in Murdoch's campaign to get readers to pay for content online. Recommend Send IM Story Print News Search Top Stories Britain says sorry for Bloody Sunday killings Greek downgrade sparks anger, hits bonds Kyrgyzstan withdraws foreign troops demand Fitch slashes BP rating owing to oil spill Brussels attacks Moody's over Greece downgrade More Top Stories » Most Popular Most Viewed Most Recommended BP denies bankruptcy rumors, seeks advice World Cup marred by riots over pay, empty seats Sons more likely to swindle their mums: study FIFA rules out banning vuvuzela horns Fitch slashes BP rating owing to oil spill More Most Viewed » The point about pain: New study sheds light on acupuncture Clashes as Israeli forces storm Gaza aid boat: Hamas TV Egypt unearths tomb of pharaonic army chief Physicists solve mystery of missing neutrinos More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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