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Tuesday, 15 June 2010 - The World's Greenest Billionaires
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    Read more with google mobile : The World's Greenest Billionaires

    Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology The World's Greenest Billionaires Forbes By Blankfeld Keren - 2 hours 26 minutes ago Send IM Story Print Nearly everyone wants to be green these days, or so it seems. School kids get passionate about recycling, venture capitalists are big into green tech, and large corporations want to be seen as sustainable (a code word for "green"). Some of the world's richest people have also turned to investing in or creating green businesses. Ten of the greenest billionaires hail not just from the U.S. but also from Israel, Germany and Canada. "There's an enormous boom in green businesses," says Daniel Esty, a professor of environmental law at Yale University who advised President Barack Obama's campaign on environmental issues. "A promise of future returns is driving this world, not necessarily a focus on being altruistic." More than $200 billion globally will be invested this year in sustainable businesses, according to Esty--a 40% increase from 2009. The 10 greenest billionaires Forbes found are altruistic, yes, but most of them are also very much aiming to turn a profit. Forbes chose the 10 billionaires who are most active in green, sustainable causes and who are working to have the greatest impact. Silicon Valley billionaire Vinod Khosla--a cofounder of Sun Microsystems and a longtime partner at venture capital powerhouse Kleiner Perkins Caufield & Byers--has, with fellow billionaire and green business supporter John Doerr, been pouring millions of dollars into green tech companies. Forbes puts Khosla's net worth at $1.1 billion and Doerr's at $1.7 billion. In 2004 Khosla began, though his Khosla Ventures, to fund dozens of innovative companies involved in areas such as sustainable building materials, solar power and advanced biofuels. Some of these investments Khosla has described as "science experiments" that may or may not succeed. "I like Vinod's strategy because traditionally VCs don't buy into companies at their early stage. He does, and the science experiment that survives that germ-of-an-idea stage has a good chance it'll be mainstream some day," says Michael Kanellos of Greentech Media. Ausra, a solar thermal power company backed by Khosla Ventures and Kleiner Perkins, had trouble getting financing and permits for planned solar plants and in 2009 switched its focus to selling equipment for customers that included coal-fired plants . Now the company is out of Khosla's purview. In February French nuclear giant Areva bought Ausra for an undisclosed sum. But Khosla has plenty of other green tech bets, including Calera, a company that is developing technology to trap carbon dioxide and capture it in cement. Israeli billionaire and Carnival Cruises heiress Shari Arison (net worth: $3.4 billion) is a firm believer that sustainability and profitability can go hand in hand. She recently published a memoir (Birth: When the Spiritual and the Material Come Together) in which she underscores her belief that businesses should benefit both the investor and the broader community. Arison has created businesses that benefit the environment, but says her ultimate driver is her companies' bottom line. She plans to make her public construction company, Shikun & Binui ($863 million), 100% sustainable--by using solar power, water desalination and using recyclable materials--within five years. Meanwhile Miya, the privately held venture she launched in 2007 to reduce leaks in underground water pipes, expanded its projects last year to Brazil, Manila and the Philippines. Arison invested $100 million in Miya. Google cofounders Larry Page and Sergey Brin are among those encouraging the green trend in Silicon Valley. Through Google's charitable foundation, Google.org, the billionaire duo has committed $100 million in grants to nonprofits and investments in companies ranging from solar energy to development of plug-in electric vehicle technologies. They also found ways for both employees and users to be environmentally friendly. With the Google PowerMeter, Web users can track their electricity usage and find ways to cut back. The green theme is ever present: Google's corporate offices are solar-powered and all the furniture in one of its buildings is made from recycled material. In Germany, billionaire Aloys Wobben (net worth: $3.5 billion) heads the world's fourth-largest windmill producer, Enercon, with 14,500 wind turbines installed in 30 countries. Meanwhile, Germany's Prince Albert von Thurn und Taxis (net worth: $2.2 billion), who owns 74,000 acres of woodland in southern Germany, reportedly plans to spend $165 million to build one of the world's largest solar farms in Bavaria. He aims to sell enough electricity to power 16,000 households in the region. Will green businesses double these billionaires' current net worths? In some cases, it's too early to say. The economics of most renewable energy companies are still in flux and dependent on government subsidies. But, heck, who better than billionaires to make bets on risky green technologies? See Also: Recommend Send IM Story Print Related Articles Ubisoft getting videogame players off the couch AFP - 53 minutes ago Your Job In 2020 Forbes - 2 hours 26 minutes ago Making Whuffie Forbes - 2 hours 26 minutes ago The World's Greenest Billionaires Forbes - 2 hours 26 minutes ago How To Track A Cheating Spouse Forbes - 2 hours 26 minutes ago News Search Top Stories Sons more likely to swindle their mums: study Mexico drug war attacks claim 43 lives in one day BP denies bankruptcy rumors, seeks advice BP shares plunge over 9 percent on oil spill fears Top European officials deny Spanish bailout bid More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended World Cup marred by riots over pay, empty seats FIFA rules out banning vuvuzela horns BP denies bankruptcy rumors, seeks advice Italy's debt reaches record 1.8 trln euros BP shares plunge over 9 percent on oil spill fears More Most Viewed » The point about pain: New study sheds light on acupuncture Clashes as Israeli forces storm Gaza aid boat: Hamas TV Egypt unearths tomb of pharaonic army chief Physicists solve mystery of missing neutrinos More Most Recommended » Elsewhere on Yahoo! 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