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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World 'Vuvuzela' resellers eye World Cup gold in Europe AFP - Tuesday, June 15 Send IM Story Print 'Vuvuzela' resellers eye World Cup gold in Europe BERLIN (AFP) - – World Cup fans may be split on South Africa's vuvuzela, either merry fanfare or deafening din, but two German entrepreneurs who bought the resale rights for Europe hope the horn will spell gold. Cherished by South African football fans, the one-metre long plastic trumpet produces a drone like a giant swarm of bees when thousands are played at once, sparking a growing backlash from broadcasters, fans and even some players. But Frank Urbas and Gerd Kehrberg -- who acquired the resale rights for the European Union from the vuvuzela's South African maker Masincedane Sport in March last year, are betting business will be brisk despite the controversy. Today's Vuvuzelas are a modern spin-off of traditional instruments made from spiralling kudu horns -- kudus are a kind of antelope. Several million of them have been produced in Germany, which makes up 90 percent of all sales in Europe, says Urbas. Most are retailed in fuel stations, supermarkets or to businesses who hand them out as client freebies. Asked about the venture's profits, Urbas said: "We have nothing to complain about." World Cup organisers Monday denied they were mulling a ban on the deafening horns, as the chairman of the South African organising committee had appeared to suggest. They insisted the vuvuzela was a symbol of the tournament. A recent survey found the sound emitted by a vuvuzela could reach 127 decibels -- louder than a drum's 122 decibels, or a referee's whistle at 121.8 decibels. In Germany, the horns have been banned from a number of open-air football screens, in Berlin, Dortmund or Gelsenkirchen in the west, with media printing warnings of their potential to cause hearing damage. But on Sunday, vuvuzelas striped in the red, black and gold of the national flag, were still seen dotting streets in Germany as fans blared out their approval to their side's decisive 4-0 victory over Australia. South African manufacturer Masincedane Sport bowed to the row over the noise levels of the horn on Monday, saying it had come up with a quieter version which will pump out 20 decibels less. Urbas also says the German-made vuvuzela, which dismantles into three parts "so that it cannot be used in a fight" is some 20 decibels quieter than the regular South African version. A former manager of Germany's Oberhausen second division squad, Kehrberg says he spotted the business opportunity back in 2007. "As far as we are concerned, the vuvuzela as a product is inextricably linked to the World Cup," Urbas added. But he did not rule out the chance of a second life in Europe for the controversial horn. "Maybe the vuvuzela could work for sports that are already very noisy, like Formula One racing," he mused. Recommend Send IM Story Print Related Articles Exiled Somali musicians rap against the Shebab AFP - 1 hour 27 minutes ago Metallica close Rock in Rio festival in Spain AFP - Tuesday, June 15 Microsoft releases slim new Xbox 360 videogame console AFP - Tuesday, June 15 Nezet-Seguin to lead Philadelphia Orchestra AFP - Tuesday, June 15 'Karate Kid' chops rivals at North American box office AFP - Tuesday, June 15 News Search Top Stories Sons more likely to swindle their mums: study Mexico drug war attacks claim 43 lives in one day BP denies bankruptcy rumors, seeks advice BP shares plunge over 9 percent on oil spill fears Top European officials deny Spanish bailout bid More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended World Cup marred by riots over pay, empty seats FIFA rules out banning vuvuzela horns BP denies bankruptcy rumors, seeks advice Italy's debt reaches record 1.8 trln euros BP shares plunge over 9 percent on oil spill fears More Most Viewed » The point about pain: New study sheds light on acupuncture Clashes as Israeli forces storm Gaza aid boat: Hamas TV Egypt unearths tomb of pharaonic army chief Physicists solve mystery of missing neutrinos More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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