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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Cash-strapped New York Times opens front page to ads AFP - Tuesday, January 6 NEW YORK (AFP) - - The cash-strapped New York Times on Monday for the first time opened its editorial holy of holies, the front page, to advertising. The color banner ad across the bottom of the page was for CBS television and carried the slogan "Front Page News." Its appearance broke a taboo in arguably the world's most famous newspaper, traditionally dubbed "the Grey Lady" for what many see as a staid but serious approach to news reporting. "This high impact placement represents an exciting new opportunity for our advertisers to reach our educated, affluent and influential readers across the country," said Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group. Warren did not reveal how much the ad space was being sold for. Like newspapers across the country, the Times faces a potentially catastrophic shift of readers and advertisers to online sites. The daily, which boasts 2.8 million weekday circulation and 4.2 million at weekends, is scrambling to raise cash before a 400 million dollar credit facility expires in May. The New York Times Co. has announced plans to raise up to 225 million dollars by borrowing against its Manhattan skyscraper headquarters and is also reported to be looking to sell its stake in the Boston Red Sox baseball club. The rival Tribune company, owner of the Los Angeles Times, Chicago Tribune and Baltimore Sun, filed for bankruptcy in December. Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Internet Portals & Search Engines Cash-strapped New York Times opens front page to adsAFP - Tuesday, January 6 World's top gadget show plugging into the InternetAFP - Monday, January 5 Macworld cult gathering without iconic Apple leaderAFP - Monday, January 5 Financial crisis a boon to money management websitesAFP - Monday, January 5 Related Articles: Technology Cash-strapped New York Times opens front page to adsAFP - Tuesday, January 6 SKorea's Samsung says unveils word's slimmest TVAFP - Tuesday, January 6 World's top gadget show plugging into the InternetAFP - Monday, January 5 Macworld cult gathering without iconic Apple leaderAFP - Monday, January 5 Financial crisis a boon to money management websitesAFP - Monday, January 5 Enlarge Photo The cash-strapped New York Times (NYT) on Monday for the first time opened its editorial holy of holies, the front page, to advertising. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed US steel industry in collapse, eyes government aid: report Israeli army moves on Gaza City as war toll passes 510 France leads alarm over Gaza, splits with US Rare Bugatti untouched for 50 years could fetch millions: report John Travolta's teenage son dies, autopsy planned View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular

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