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Edition: U.S. Article Comments (0) Email Print Reprints Read UPDATE 1-U.S. mortgage rates at new record lows-Freddie Mac 10:57am EDT WRAPUP 2-Bank shares hit by U.S. foreclosure woes 2:19pm EDT September home foreclosures top 100,000 for first time 12:59pm EDT U.S. is currency war's "tomb maker": China economist 6:39am EDT Rescued Chile miners recover, face celebrity status 3:59pm EDT Discussed 198 California governor debate turns into verbal brawl 75 Republicans to take House at midterm vote: Reuters/Ipsos poll 70 Obama administration appeals ruling backing gay marriage Watched Red faces over top model gaffe Tue, Sep 28 2010 Banksy takes on the Simpsons Tue, Oct 12 2010 From the mine to the minefield Wed, Oct 13 2010 Star Wars dub sends jobbing ad man into orbit Tweet This Share on LinkedIn Share on Facebook Related Topics Fashion » Entertainment » Technology » People » Zagat Power Lunches » Media » German comic and advertising consultant Dominik Kuhn discusses the success of his internet video hit ''Viral marketing in Stuttgart Death Star'' October 12, 2010. Credit: Reuters/David Graham By Dave Graham STUTTGART, Germany | Thu Oct 14, 2010 12:09pm EDT STUTTGART, Germany (Reuters) - Spend a couple of hours overdubbing a scene from Star Wars for a laugh, post it online, and you may end up with so many work offers that you'll wish you were in outer space. Just ask Dominik Kuhn. Since Kuhn spent "two hours, at most" one morning redubbing a tiny part of the popular science fiction film and uploaded it onto video sharing website Youtube, marketing executives have flocked to hire him -- even though he was making fun of them. What started out in 1977 as Darth Vader and the commanders of the Death Star discussing the threat from Luke Skywalker's rebel alliance had 30 years later become a boardroom dispute over an unnamed Stuttgart firm's new advertising strategy. The two-minute clip "Virales Marketing im Todesstern Stuttgart" (Viral Marketing in Stuttgart Death Star) went on to rack up millions of hits online, turning Kuhn's life upside down, he told Reuters in the southern German city. "People always said that stuff I did on the side was just bullshit. Now that bullshit is what I make a living from," said Kuhn, 41, whose previous career spanned everything from advertising to translating science fiction books. Kuhn, a fan of English comic Ricky Gervais, describes "viral marketing" as "word of mouth marketing for the internet age" -- which also helps explain much of the video's success. Within weeks of it appearing, Kuhn heard children quoting it in Stuttgart, where a major row over the city's train station is afoot. In a further echo, the opposition have accused the state government of using "the dark side of the force" in the dispute. Job offers came flooding in, and the internet rags-to-riches tale was complete when Kuhn got his own television show. At length, he found he needed -- and could afford -- a year off. "I spent ages doing talks at universities about viral marketing," he said. "I got jobs as a director because of the film. Which is absurd. I only dubbed it, I didn't direct it." In Kuhn's version, the actors playing planet-hopping villain Vader and Death Star commander Grand Moff Tarkin (Peter Cushing) bicker in Swabian, the local dialect which Kuhn said was for years associated with "country bumpkins" in Germany. As "Herr Vader" starts choking a boardroom rival with a gesture of his hand, chief executive Cushing orders him to stop, calling the black-helmeted Jedi knight a "Grassdackl," a local term of abuse that literally translates as "grass dachshund." EVIL EMPIRE The combination of evil Empire and pastiche of German corporate culture made some friends think the clip could land him in court -- assuming that it was a dig at industrial giant and Stuttgart-based Daimler AG, the maker of Mercedes cars. Instead, it turned into another job offer. "Daimler called me up and said, 'Well done, Mr Kuhn. We're laughing at ourselves too,'" said Kuhn, who also hails from the area. "Two or three days after it went online it was on the company's intranet server. They picked up on it that quickly." 1 2 Next Fashion Entertainment Technology People Zagat Power Lunches Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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