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Edition: U.S. Article Comments (0) Email Print Reprints Technology Howard Stern strikes five-year deal with Sirius EBay not liable on trademark dispute: EU court Google's Android closing gap on Nokia's Symbian Intel says tablets and phones on the way in 2011 Chrome PC: Is it a netbook or a notebook? 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NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. U.N. Climate Change Conference Ban urges climate deal, short of perfect Saying the health of the planet is at stake, U.N. Secretary-General Ban Ki-moon urged nations meeting in Mexico to agree to steps to fight climate change that fall short of a perfect deal. Full Article World Bank chief to launch carbon market fund Analysis: Mexico hailed, others blamed if talks fail? Melting glaciers threaten floods in Himalayas, Andes A comparison of Cancun, Copenhagen meetings More Green Business news Stores and shoppers turn to holiday online wish lists Tweet This Share on LinkedIn Share on Facebook By Jon Lentz NEW YORK (Reuters) - Manny Gomez created a shopping list on Amazon.com just to keep track of some auto parts he wanted to buy. But as the holidays approached, he thought it wouldn't hurt to share the list with family and friends. "It... Related News Retailers try to beat early December lull Fri, Dec 3 2010 UPDATE 4-Cyber Monday sales hit all-time high - comScore Wed, Dec 1 2010 Shoppers drive solid Cyber Monday sales Tue, Nov 30 2010 UPDATE 1-U.S. shoppers drive solid Cyber Monday sales Tue, Nov 30 2010 US shoppers drive solid Cyber Monday sales-reports Tue, Nov 30 2010 Analysis & Opinion Skip the toys: the case for giving kids stock How to shop online for holiday gifts Related Topics Technology » Media » Stocks By Jon Lentz NEW YORK | Thu Dec 9, 2010 9:47am EST NEW YORK (Reuters) - Manny Gomez created a shopping list on Amazon.com just to keep track of some auto parts he wanted to buy. But as the holidays approached, he thought it wouldn't hurt to share the list with family and friends. "It just clicked," said Gomez, who added a selection of shoes, shirts and video games before posting his list online last week. "I said, 'You know what? This would also make a great wish list.'" Gomez, 29, is one of a growing number of Americans going online to share exactly what they want for the holidays, a new twist on traditional registries for weddings or baby showers. While it is culturally acceptable to register desired gifts for major life events to let newlyweds or new parents avoid the hassle of returns, some question its application to the holiday season, when giving is supposed to be better than receiving. "If you think a Christmas gift is supposed to express thoughtfulness or care or consideration, then the Christmas registry idea is missing the boat," said Barbara Kahn, a marketing professor at University of Pennsylvania's Wharton School. Economists have said gift-giving is not efficient because people do not always get what they want, Kahn said. On the other hand, she said, "If someone knows me well enough to get me exactly what I want, without my having to tell them, well, that's the sweet spot." Losing that "sweet spot" hasn't stopped retailers. More than six in 10 included holiday wish lists on their websites last year, up from 57 percent in 2008 and 55 percent in 2007, according to the National Retail Federation. Such lists began as a way for relatives to choose presents for young grandchildren or nieces and nephews. But the idea is gaining momentum among teenagers and young adults who have less compunction about keeping their desires a secret. Foot Locker Inc put up an online wish list a year ago, and apparel and shoe retailer Kenneth Cole Productions added one this year, displaying it prominently on its website with the message: "Be careful what you wish for." TURNING WISHES INTO CASH From October through December, wish lists bring in about 15 percent of online sales for retailers that offer the feature on their websites, said Fiona Dias, an executive vice president of GSI Commerce Inc. That compares with about 1 percent year round, said Dias, whose company operates more than 100 online stores for chains including Toys R Us, Aeropostale Inc and Bath & Body Works. Dias said wish lists could be a wise long-term investment for retailers, especially if the informal, youth-oriented phenomenon evolves into a more traditional and lucrative registry business. Toys R Us declined to specify how many sales come through its kid-friendly wish list, but Greg Ahearn, vice president for marketing and e-commerce, said it was increasingly popular. 1 2 Next Technology Media We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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