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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Secondary Navigation Search Search: Japan's NTT DoCoMo aims to offer custom mobile phone videos AFP - Saturday, November 1 TOKYO (AFP) - - Top Japanese mobile phone carrier NTT DoCoMo Inc. on Friday promised to offer improved videos and custom services, seeking to boost profits as it faces intense competition in the saturated market. The new direction came as the company downgraded its forecast for the year to March after suffering slower sales. In a new management plan, DoCoMo said it will focus on new services and technologies rather than try to win new subscribers in Japan, where virtually everyone already has a mobile telephone. DoCoMo plans to develop a service that proposes videos suited to users' tastes, in addition to offering regular entertainment videos. "Through acceleration of the network speed, evolution of mobile handsets, and flat-fee structure, we shall enable usage of high-volume movie contents without worrying users about payment," the company said in a statement. DoCoMo said it will also continue to promote a faster infrastructure to make it a de facto international standard. The emphasis on videos and a flat-fee structure should increase the amount of time users spend on their mobile phones, it said. Through the measures, the firm said it aimed to achieve operating profit of at least 900 billion yen (9.3 billion dollars) for the year to March 2013. It would mark growth from expected operating profit of 830 billion yen for this year to March 2009. The company downgraded its sales forecast for this fiscal year to 4.597 trillion yen, from an earlier projection of 4.768 trillion yen. Net profit forecast was also revised down to 495 billion, down from an earlier estimate of 503 billion yen. "Competition among network operators in the mobile communications market in Japan has become increasingly fierce due to price competition (and) market entry by new competitors," DoCoMo said. Main rivals KDDI Corp. and Softbank Corp. have launched a variety of promotional plans aiming to woo customers. For the six months to September, DoCoMo's net profit reached 346.7 billion yen, up from 246.5 billion yen in the same time last year. Half-year operating profit was 576.9 billion yen, up from 408.5 billion yen last year, on sales of 2.27 trillion yen, down from 2.33 trillion a year ago. Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Technology Google, Yahoo may walk away from ad deal: WSJAFP - Saturday, November 1 Intel warns economic crisis may hurt businessAFP - Saturday, November 1 Computer makers recall 100,000 Sony batteriesAFP - Saturday, November 1 Japan's NTT DoCoMo aims to offer custom mobile phone videosAFP - Saturday, November 1 Nintendo expects strong launch for DSi console: presidentAFP - Saturday, November 1 Enlarge Photo A NTT DoCoMo shop in Tokyo. Top Japanese mobile phone carrier NTT DoCoMo Inc. on Friday promised to offer improved videos and custom services, seeking to boost profits as it faces intense competition in the saturated market. Related Photos Slideshow Full Photo Coverage: Personal Technology Most Popular – Technology Viewed Japan joins wave of rate cuts as recession fears grow McCain, Obama step up battleground blitz Australian F1 race posts record financial loss BBC chief quits, star presenter suspended over offensive prank When men see red, they see hot: study View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology

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