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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Secondary Navigation Search Search: Google, Yahoo may walk away from ad deal: WSJ AFP - Saturday, November 1 WASHINGTON (AFP) - - Google and Yahoo may pull out next week from their proposed advertising partnership, which has been drawing close scrutiny from anti-trust regulators, The Wall Street Journal reported Friday. The newspaper, citing "people familiar with the matter," said prospects for the agreement had "dimmed" and the Internet powers were "considering walking away from the deal as early as next week." "While the parties may agree to continue the talks -- or they could reach a resolution -- there are signs they are unwilling to make compromises to address the Justice Department's objections," the Journal said. Google and Yahoo spokesmen told the Journal that the discussions with the Justice Department were continuing but declined to discuss details of the talks. Google and Yahoo, respectively number one and number two in the Internet ad market, announced on October 3 that they were delaying the start of the alliance until at least October 22 to give regulators more time. That date came and went, however, without the companies implementing the agreement, which would put Google technology to work targeting search ads on Yahoo pages. Software giant Microsoft, advertisers and regulators have raised objections to a tie-up between Google and Yahoo claiming it would allow Google to tighten its grip on online advertising and restrict competition. Microsoft senior vice president and general counsel Brad Smith has argued the deal would give Google "an unprecedented level of control over advertising for search on the Internet -- up to 90 percent potentially of all search ads." Microsoft is number three in the online ad market and made a failed bid earlier this year to take over Yahoo, which expects hundreds of millions of dollars in revenue from the ad tie-up with Google in the first year alone. Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Internet Portals & Search Engines Virgin Atlantic sacks 13 staff after Facebook criticismAFP - 1 hour 15 minutes ago Google, Yahoo may walk away from ad deal: WSJAFP - Saturday, November 1 MySpace poll shows Internet generation favors Barack ObamaAFP - Friday, October 31 Google's version of Wikipedia goes multi-lingualAFP - Friday, October 31 Related Articles: Technology Google, Yahoo may walk away from ad deal: WSJAFP - Saturday, November 1 Intel warns economic crisis may hurt businessAFP - Saturday, November 1 Computer makers recall 100,000 Sony batteriesAFP - Saturday, November 1 Japan's NTT DoCoMo aims to offer custom mobile phone videosAFP - Saturday, November 1 Nintendo expects strong launch for DSi console: presidentAFP - Saturday, November 1 Enlarge Photo A view of Google headquarters in Mountain View, CA. Google and Yahoo may pull out next week from their proposed advertising partnership, which has been drawing close scrutiny from anti-trust regulators, The Wall Street Journal reported Friday. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Japan joins wave of rate cuts as recession fears grow McCain, Obama step up battleground blitz Australian F1 race posts record financial loss BBC chief quits, star presenter suspended over offensive prank When men see red, they see hot: study View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology

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