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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared "Dead" man wakes up under autopsy knife 17 Sep 2007 Older white women join Kenya's sex tourists 26 Nov 2007 Japan teens skipping breakfast have sex younger 26 Dec 2008 Venice flooded by highest water levels in 22 years 01 Dec 2008 Charlie Sheen tops list of high-paid TV stars 04 Aug 2008 "Dead" man wakes up under autopsy knife 17 Sep 2007 Older white women join Kenya's sex tourists 26 Nov 2007 Man jailed for eating rare tiger 22 Dec 2009 Oklahoma firm recalling beef products in six states 26 Dec 2009 Five die in Tehran pro-reform protests | Video 27 Dec 2009 Pictures Pictures of the year: Technology A look at the year's best science and technology photos. Slideshow Amazon shares up after Kindle boosts e-book sales NEW YORK Mon Dec 28, 2009 10:38am EST Related News Google wants to sell books to Kindle owners too Fri, Dec 11 2009 UPDATE 2-Delay in Barnes & Noble's Nook seen as setback Mon, Dec 7 2009 Borders shares fall sharply on e-reader fears Wed, Dec 2 2009 Amazon says Kindle sales hit monthly record in Nov Mon, Nov 30 2009 Barnes & Noble delays Nook shipments to stores Sun, Nov 29 2009 NEW YORK (Reuters) - Amazon.com Inc shares rose on Monday after it posted strong growth in holiday season orders and said its customers bought more e-books than physical books for the first time ever on Christmas Day, thanks to its hot-selling Kindle electronic book reader. Technology | Hot Stocks | Media The U.S.-based Internet retailer said over the weekend its Kindle reader had become the most-purchased gift in the company's history. While Amazon does not disclose specific sales data for the Kindle, it is believed to be the market leader among growing competition from devices sold by Sony Corp and Barnes & Noble. With electronic readers one of the hottest selling items over the holidays this year, the Kindle also gained ground as both Barnes & Noble and Sony were unable to keep up with demand. The two companies both sold out of their stock of readers more than a month before Christmas. The Kindle Store now includes more than 390,000 books, Amazon said. The company also provided details on its holiday season sales, saying that December 14 was its peak shopping day with more than 9.5 million items ordered worldwide. On the peak day of the season, Amazon said it shipped more than 7 million units. Lazard Capital's Colin Sebastian called Amazon's holiday performance "remarkable," and said Amazon's 51 percent growth in peak-day items ordered and about 25 percent growth in peak-day unit shipments pointed to further market share gains. He raised his fourth-quarter revenue estimate on Amazon to $9.35 billion from $9.09 billion to factor in the faster rate of growth in items ordered versus units shipped, and stable foreign exchange trends. "The marketplace growth is likely driving better margins," he said in a note to clients. Based on e-commerce checks during the holiday season, Lazard sees online sales in the period rising by 5 percent or slightly more industrywide, with mid-single-digit percentage growth for 2010. Sebastian maintained his "hold" rating on Amazon shares as the current valuation "embeds significant revenue growth and margin expansion over the coming years." Amazon said its best-selling items over the holiday season other than the Kindle included Apple's iPod Touch, Nintendo's Wii Fit Plus with balance board, Sarah Palin's book "Going Rogue" and men's Levi's 501 jeans. Shares of Seattle-based Amazon were up $2.53 at $141. (Reporting by Dhanya Skariachan, editing by Dave Zimmerman) Technology Hot Stocks Media Add a Comment More from Reuters New security restrictions could hurt airlines NEW YORK (Reuters) - Tighter security measures at U.S. airports following an attempt to blow up a Detroit-bound jet could dampen enthusiasm for air travel, hurting the airline industry just as it seemed poised to recover from a period of bruising losses, some industry experts say. | Video Wall Street rises on resource, retail boost | Video Airline shares weaker amid renewed terror concerns Amazon shares up after Kindle boosts e-book sales Oil tops $79, highest since Nov, on cold snap Bomb at Shi'ite procession in Pakistan kills 25 » More Top News The next al Qaeda hub? The attempted Christmas Day bombing of an American airliner has put another region in the spotlight as a breeding ground for terrorism. Full Article Yemen arrests 29 al Qaeda suspects Commentary: Profiling passengers WORLD Violence erupts in Iran Police fired teargas at anti-government protesters in Tehran a day after some of the hardest clashes seen since a disputed election in June. Full Article | Video W. 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