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Edition: U.S. Article Comments (0) Email Print Reprints Read Japan intervenes to weaken yen for 1st time in 6 years 2:48am EDT Tea Party win hurts Republicans' Senate chances 3:07am EDT Popularity can come at a price: getting flu first 14 Sep 2010 FOREX-Dollar soars, yen drops as Japan intervenes 1:04am EDT Oprah trip "Down Under" surprises Australians - with a bill | Video 14 Sep 2010 Shared Walking helps keep body and brain young 13 Sep 2010 Lady Gaga's meat dress 13 Sep 2010 B vitamins found to slow progression of dementia 09 Sep 2010 More sellers cut U.S. home prices for 3rd month 12:13am EDT Twitter remakes website, adds new features 14 Sep 2010 Watched Gaga crowned; Oprah's big trip Mon, Sep 13 2010 JLo on "Idol" Tue, Sep 14 2010 Melting glaciers expose artifacts Tue, Sep 14 2010 NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Celebrities discover the downside of Twitter Tweet This Share on LinkedIn Share on Facebook Related News Rosanne Cash certain she'll write second memoir Fri, Sep 3 2010 Vivid Entertainment: A new business model for porn Fri, Sep 3 2010 Bieber's star power more than skin-deep for Proactiv Fri, Aug 20 2010 Related Topics Fashion » Entertainment » Technology » Lifestyle » Media » John Mayer accepts the Grammy for Best Male Pop Vocal Performance for his record Say at the 51st annual Grammy Awards in Los Angeles, February 8, 2009. Credit: Reuters/Lucy Nicholson By Zorianna Kit LOS ANGELES | Tue Sep 14, 2010 8:48pm EDT LOS ANGELES (Reuters) - Is celebrities' obsession with Twitter starting to wane? When singer John Mayer, one of Twitter's most high profile users with 3.7 million followers, shut his account on Monday, he was just the latest celebrity to quit the micro-blogging site. Some stars are finding that Twitter may be great as a promotional tool or for reaching out to fans, but it also comes with a downside. Teen singer Miley Cyrus deleted her account a year ago, persuaded into silence by her new boyfriend, Liam Hemsworth. "Hairspray" star Amanda Bynes deleted her Twitter account last week without any notice to her fans. Earlier this month, Disney starlet Demi Lovato, 18, tweeted that she's saying "goodbye to twitter" because "the access that the other people have is uncomfortable to me." "The blessing of tweeting for celebrities was this idea that you could bypass sending out a press release and go directly to those who are following you," said Robert Thompson, professor of Television and Popular Culture at Syracuse University. However, many celebrities have found that their tweets are being made fun of, or blow up in their faces. Although Bynes, 24, offered no explanation for quitting Twitter, she seems to have had a volatile relationship with the so-called "Twitterverse." The actress got flack for announcing on Twitter that she was retiring from acting earlier this year, and then subsequently "un-retiring" a month later. She also got into Twitter fights with users who disagreed with her tweets, including those about her taste in men. FAMILIARITY BREEDS CONTEMPT "Many celebrities are realizing the old saying that familiarity breeds contempt," Thompson told Reuters. "We used to think that celebrities were distant people we could never communicate with. Twitter reversed that and some celebrities are growing tired of that." Just ask country singer LeAnn Rimes, who was an active Twitter user when her marriage ended after she cheated on her husband with married actor Eddie Cibrian. After Rimes and Cibrian divorced their spouses, the duo was photographed kissing each other, which sparked outrage. The singer began to get attacked on Twitter but when she tried defended herself on the site, users retaliated even more. Rimes closed her account in July 2010, tweeting that it was "unhealthy for me and my family to have to read negative comments." However, a week later she was back on Twitter, saying she missed her fans and wanted to let them know "how much u r appreciated." Paul Levinson, author of "New New Media," says Twitter has now reached a sort of "shaking out point." "Those who joined as part of a bandwagon because their peers were on the site, are now finding out if it is truly a medium that works for them. "For some it will continue to be one of the best things they could do. For others, it has become an imposition, a pain," Levinson said. WHAT'S THE POINT? Comedian Ricky Gervais joined Twitter last December because he was hosting the Golden Globes and "they want me to do a running commentary on Twitter." However, less than a month later, he quit. In his last Twitter post, Gervais wrote he was "going to stop these tweets because I don't see the point. So is this the beginning of a mass Twitter exodus? Not so, said Bonnie Fuller, president and editor-in-chief of celebrity website HollywoodLife.com. "For every celebrity that quits Twitter, there's 10 who sign up," Fuller said. "There are just too many of them benefiting from Twitter. Celebrities see it as a great opportunity to communicate with fans, give them information and get feedback." Fuller cited reality TV star Kim Kardashian, who uses Twitter to successfully promote herself, the products she's lent her name to, and the careers of her sisters. As for Mayer, a spokesperson for the Grammy-winning singer said he had closed his Twitter account because his concert tour has ended and Mayer is preparing to head back to the studio. Mayer used Twitter to talk to fans and address controversies, including an expletive-laced Playboy magazine interview in February about his sex life. The bluesy writer of hits like "Gravity" remains active on Facebook, his own website JohnMayer.com and what appears to be his new favorite blogging site, Tumblr. In a post on Tumblr last week, Mayer said he felt he had "made the right move" to the new site. Despite having only 50,000 Tumblr followers, he admitted to having "an even larger Tumblr addiction" than the one he had to Twitter. Whether or not he continues on Tumblr remains to be seen. In a September 12 post -- the latest and last post to date -- Mayer thanked fans for making his recent tour a success and signed off by saying that it was "time to (try to) disappear for a while." (Editing by Jill Serjeant) Fashion Entertainment Technology Lifestyle Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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