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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Rossellini ponders how to make online video pay Fri Sep 25, 2009 1:40pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Ilaria Polleschi MILAN (Reuters Life!) - The Internet is the future for experimental film-making, but the time has come to make online video art profitable, Isabella Rossellini says. The Italian actress who has become a web sensation with her short films about the sex life of insects and marine animals said the audience for such ventures was growing but financing remained problematic. "The Internet offers new ways of telling stories, it's a mix of film, photography and video art. But nobody finances these films," Rossellini, 57, told Reuters in a telephone interview from New York. One of the world's most recognizable faces after years of acting and modeling, Rossellini has seduced millions of Internet and mobile phone users with her "Green Porno" series of short films featuring the sexual behaviors of flies, spiders and whales. She wrote, directed and interpreted the one-minute clips for the small screens of cell phones, iPods and laptops. "The web is a double-edged sword," she said, speaking in Italian. "It has a huge potential for distributing content, creating contacts. There are a lot of advantages. The problem is that money is spent on technologies, not on content." Rossellini said she was happy to have been invited to chair the jury of a competition launched by independent web and mobile platform Babelgum to seek out the world's best and edgiest video artists. Nine winners will have their videos exhibited in New York City's Times Square on December17, while three will also win cash prizes worth a total of $30,000. MAKING MONEY Rossellini, the daughter of Swedish actress Ingrid Bergman and Italian director Roberto Rossellini, said she has been interested in experimental films for years, but she is now trying to figure out how to turn it into a profitable activity. The success of Apple's iTunes music service has recently spurred a new round of debate about whether users should pay for online content, including news. Rossellini, who has created her online series with the backing of actor and director Robert Redford, said one way to finance projects could be to charge Internet users a small fee. "We are discussing how to continue this experiment, how to learn from 'Green Porno' and develop not only content, but also a business," she explained. "We have 2-3 million viewers so this could be a solution. But should we find a sponsor or charge each viewer a cent? People expect online content to be free." Information about the Babelgum Metropolis Art Prize is available at www.babelgum.com/metropolisartprize . (Reporting by Ilaria Polleschi; writing by Antonella Ciancio; editing by Paul Casciato) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! 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