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Read more with google mobile : Twitter expands rules to allow advertising | Technology |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Twitter expands rules to allow advertising Thu Sep 10, 2009 10:51pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] LOS ANGELES (Reuters) - Twitter, the fast-growing microblogging site now seeking ways to make money, expanded its terms for users on Thursday to allow advertisers to reach the Internet site's more than 45 million monthly visitors. Twitter, the two-year-old venture capital-backed company that lets people send an unlimited number of 140-character messages, is just now beginning to ramp up efforts to monetize, or gain revenue from, its popular site. On Thursday, it revised its "terms of service" to specify that it may run ads. "We leave the door open for advertising. We'd like to keep our options open, as we've said before," founder Biz Stone wrote on Twitter's official blog. blog.twitter.com/ Advertising revenue is the time-honored way for Web sites to generate revenue while remaining free for consumers. Explosive growth in social networking is attracting interest: worldwide unique visitors to Twitter's site reached 44.5 million in June, up 15-fold year-over-year, according to comScore. Some analysts are skeptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content. Stone himself has said the company was wary of annoying its growing base of users by pummeling them with ads. But other analysts point out that users of social networking websites tend to spend a lot of time on those sites, providing an attractive platform for advertisers to promote their brands -- especially if preferences are tracked. Twitter kept its new clause on advertising open-ended, and stressed it was subject to change. "The services may include advertisements, which may be targeted to the content or information on the services, queries made through the services, or other information," the terms read. "The types and extent of advertising by Twitter on the services are subject to change." "In consideration for Twitter granting you access to and use of the services, you agree that Twitter and its third-party providers and partners may place such advertising on the services...." (Reporting by Edwin Chan; Editing by Gary Hill) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Travel Picks: 10 of world's most unusual foods Also On Reuters Commentary: Undercounting deaths in Iraq, Afghanistan Blog: "You lie!" heckle helps Democratic fundraising Berlusconi says he is the best leader in Italy's history More Technology News Motorola unveils Google phone to muted response Google plans new mirror for cheaper solar power Steve Jobs strides back onto Apple stage | Video Google to share scanned books with rivals Key U.S. lawmaker seeks changes to broadband rules More Technology News... Editor's Choice A look at the world in the year since the collapse of Lehman Brothers. Full Coverage Most Popular on Reuters Articles Video Senate panel seeks end to F-22 export ban Obama to give speech on financial crisis Monday U.S. government nervous about stimulus fraud, scams Beckinsale wipes out with "Whiteout" Brazil's tight bank rules a blessing in disguise UPDATE 1-Tax authorities raid Argentina's biggest newspaper Google plans new mirror for cheaper solar power WRAPUP 1-Harvard and Yale endowments suffer heavy losses Hugh Hefner files for divorce from wife FACTBOX-Biggest changes in Nasdaq short interest Most Popular Articles RSS Feed Video Afghan anger over rescue operation Obama heckler apologizes GM to sell Opel to Magna Steve Jobs puts the LP into iTunes One year since Lehman demise 9/11 heroes now sick and dying Few rule changes Australia to probe Balibo murders Healthcare a headache for Obama Merkel says GM to sell Opel Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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