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Read more with google mobile : Tiger Woods drama a boost for Yahoo!: Bartz

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search ADVERTISEMENT Home Singapore Asia Pacific World Business Entertainment Sports Technology Tiger Woods drama a boost for Yahoo!: Bartz AFP - Wednesday, December 9 Send IM Story Print Online fascination with the apparent infidelities of golf idol Tiger Woods, pictured in 2008, has been a boon for Yahoo!, the firm's blunt-talking chief executive Carol Bartz said Tuesday. Slideshow: Full Photo Coverage: Internet Portals & Search Engines NEW YORK (AFP) - – Online fascination with the apparent infidelities of golf idol Tiger Woods has been a boon for Yahoo!, the firm's blunt-talking chief executive Carol Bartz said Tuesday. "God bless Tiger," Bartz said while discussing Yahoo! user traffic and display advertising at UBS Investment Bank's annual Global Media and Communications Conference here. "This week we got a huge uplift: Front Page, News, Sports, Gossip. He just filtered through the whole place. It is better than Michael Jackson dying; it is kind of hard to put an ad next to a funeral." Woods has been in the eye of a media storm over the 14-time major winner's alleged string of extramarital affairs. The furor erupted when he crashed his car on November 27 outside the Florida home where he lived with his wife Elin, a Swedish former model, and their two children. Woods would not give a statement to police about the crash and failed to dampen subsequent media speculation that it was caused by an argument with his wife over his reported affair with New York night club hostess Rachel Uchitel. He apologized Wednesday for "transgressions" in his family life as a magazine posted what it said was damning evidence of an affair between him and a second woman, a cocktail waitress called Jaimee Grubbs. Bartz dismissed questions about Yahoo! trying to measure up to Google, contending that her company's competition was television, billboards and other "offline" advertising and not the Internet powerhouse. Prices for online display advertising are recovering and Yahoo! is selling more as the world's economy recovers, according to Bartz. "We are seeing marketers interested in all forms of advertising and prices picking up," Bartz said. The chief executive said she sees profit in "hyper-local" advertising and Yahoo! sales people have begun to promote marketing tailored to location-detecting capabilities in smartphones. "We have a real heads-up in local," Bartz said. "Doesn't everybody like to read arrest reports and all that? Don't lie." While the Sunnyvale, California, firm has a deal pending to outsource its Internet search function to Microsoft, using a new Bing engine, Bartz promised that "the experience on top of that will be uniquely Yahoo!" Yahoo!'s biggest job is to increase its popularity outside the United States and is focusing on emerging markets, according to the chief executive. "The number one thing is getting more information from our data so advertisers can target better," Bartz said. Recommend Send IM Story Print Related Articles Google teams up with NY Times, Wash Post on 'Living Stories' AFP - Wednesday, December 9 US-TECH Summary Reuters - Wednesday, December 9 Ebay exec emails: Feign surprise to Craigslist Reuters - Wednesday, December 9 MySpace buys online music service imeem AFP - Wednesday, December 9 Google releases Chrome browser for Macintosh computers AFP - Wednesday, December 9 News Search Top Stories US agency suggests Christmas gifts for the disaster age Greece under pressure to take budget action Obama in new push to end 'tragedy' of unemployment Ohio executes inmate with single drug US cancer rate declines: study More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Woods' mother-in-law rushed to hospital Virgin unveils spaceship to offer space tourism Dubai stock market slumps 'I'm A Celebrity' TV stars charged over rat risotto British Grand Prix saved More Most Viewed » Global stocks mixed amid Dubai debt crisis Tiny magnetic discs could kill cancer cells: study Alcohol helps cut heart disease risk for men: study Mankind using Earth's resources at alarming rate Virgin unveils spaceship to offer space tourism More Most Recommended » Elsewhere on Yahoo! 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