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Yahoo! My Yahoo! Mail Yahoo! Search Search: Sign InNew User? Sign Up News Home - Help Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Online ad revenue down five pct in US AFP - Saturday, June 6 WASHINGTON (AFP) - - Online advertising revenue fell five percent in the United States in the first quarter, the first year-on-year decline in seven years, according to figures released on Friday. ADVERTISEMENT The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers said Internet advertising revenue fell to 5.5 billion dollars in the first three months of the year. The year-on-year decline was the first since 2002, when online advertising was hit by the bursting of the "dot-com" bubble. "Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren't immune to broader economic trends," IAB president and chief executive Randall Rothenberg said. "Nevertheless, consumers are spending more and more time with interactive media," he added in a statement. "We're confident that growth will resume as the US economic climate improves." Email Story IM Story Printable View Blog This Sign in to recommend this article » 0 users recommend Related Articles: Internet Portals & Search Engines Baseball manager, Twitter settle lawsuitAFP - Saturday, June 6 Online ad revenue down five pct in USAFP - Saturday, June 6 Blind Japanese woman receives IBM's top awardAFP - Saturday, June 6 Videogames delivering workouts along with funAFP - Friday, June 5 Related Articles: Technology GPS shoes for Alzheimer's patientsAFP - Saturday, June 6 Baseball manager, Twitter settle lawsuitAFP - Saturday, June 6 Online ad revenue down five pct in USAFP - Saturday, June 6 Mitsubishi rolls out zero-emission electric minicarAFP - Saturday, June 6 Palm Pre goes on sale in US on SaturdayAFP - Saturday, June 6 Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Carradine may have died from sex act: Thai police US actor Carradine dead, suicide suspected: Thai police Black boxes may never be found: crash investigators World 'getting closer' to swine flu pandemic: WHO Pandemic warnings as swine flu spreads to Africa View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Copyright © 2009 Yahoo! Southeast Asia Pte Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Privacy Policy - Terms of Service - Community - Intellectual Property Rights Policy - Help

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