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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Health games become serious business Thu Jun 25, 2009 9:51am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By John Gaudiosi RALEIGH, North Carolina (Reuters) - Videogames were once blamed for rising obesity rates but are now being championed by the medical industry and for use by government departments for their health benefits. Games like Electronic Arts' "EA Sports Active" and Nintendo's "Wii Fit" have got players of all ages moving -- and game developers and investors looking for hot new titles to cash in on this booming segment of the market. Big John Games' upcoming "Butt Kicker" Nintendo DSi game will provide an action-based environment in which players fight against cigarettes and "Karate Bears" for Wii teaches players real karate routines using the Wii's motion-sensor controllers. With interest in health games rising, the fifth annual Games for Health Conference in Boston expanded to 390 people this year from 100, including developers, investors and medical experts, while numbers at many other conferences are down up to 40 percent. "Healthcare is 18 percent of the GDP of the United States and so games for health is probably the largest sector of activity in the serious games field long-term," said Ben Sawyer, co-founder of The Games for Health Project. "If you add up the 18 month sales of "Wii Fit" and the sales of "EA Sports Active," Konami's "Dance Dance Revolution" and other healthy games, the worldwide retail numbers are over $2 billion." Dr. Michael Levine, executive director of the Joan Ganz Cooney Center at Sesame Workshop which fosters innovation in children's learning, has just released a report looking at how digital games can play a beneficial and educational role in health care. "The White House should launch a national initiative to promote research and development of proven games," said Levine. The Robert Wood Johnson Foundation, whose mission is to improve the health and healthcare of all Americans, has also called for a public engagement campaign supported by the president, Congress and the federal agencies to teach parents, teachers and health providers about the healthy side of gaming. "States' governors should direct their school technology officers to look at innovations like "Dance Dance Revolution" and "Wii Fit" as a way to extend the reach of physical education and comprehensive health education," said Dr. Debra Lieberman, director of Health Games Research for the foundation. The Games for Health Conference also showcased how videogames are being used to help doctors and patients alike. Serious games developer Virtual Heroes is working on a new first-person shooter sequel for Hope Lab's popular "Re-Mission" game, which has been distributed to cancer patients in 81 countries since 2006. "We're taking their existing concept and trying to raise the fun bar and creating more lifelike and enjoyable environments within the human body," explained Jerry Heneghan, CEO of Virtual Heroes. "Players will take control of Roxy, the protagonist, and have new weapons to battle cancer with thanks to input from cancer patients." Virtual Heroes is also updating its HumanSim technology with a new human physiology engine, technology has been used by Duke Medical Center's nursing school to train nurses virtually. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Miners throw down antitrust gauntlet: John Kemp Also on Reuters Bernanke's 2009 may make 2008 look like cake walk Slideshow Slideshow: Neda -- The face of protest in Iran Live on television: U.S. politicians confess sins More Technology News Google slammed as China, U.S. quarrel over Internet | Video Microsoft to cut prices on Windows 7 Heads of top U.S. companies snub blogs, Facebook: study Microsoft CEO still open to partnership with Yahoo Apple's Jobs has "excellent prognosis" More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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