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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters U.S. back-to-school; Wal-Mart woos laptop shoppers Thu Jul 23, 2009 5:32am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Nicole Maestri SAN FRANCISCO (Reuters) - Wal-Mart Stores Inc has expanded its laptop selection by 40 percent and will be aggressive in pricing the computers and the accessories to go with them as the discount retailer looks to win sales from frugal back-to-school shoppers. Starting this Sunday, Wal-Mart will begin selling an exclusive Compaq Presario notebook computer that it developed in partnership with Hewlett-Packard Co for $298. A similar unit currently sells at Wal-Mart for $548. "We think that that's a screaming value," said Gary Severson, Wal-Mart U.S.'s senior vice president of home entertainment, in an interview. "You're going to see us focus dramatically not only on price, but the value for that price." The Presario notebook will be selling at a price that would normally purchase a less-capable netbook laptop. Retailers have started the back-to-school shopping season on shaky ground as consumers show an unwillingness to spend on anything but basic goods. According to a National Retail Federation survey, the average family with children in kindergarten through 12th grade plans to spend 7.7 percent less on school gear this year than a year ago. One bright spot in the survey was consumer electronics, where students plan to spend more. In addition, nearly 75 percent of respondents said they intend to shop at a discount stores for their new school purchases. Wal-Mart is looking at the back-to-school season as a chance to showcase its expanded selection of notebook and netbook computers, with Severson saying laptops are becoming a staple item for students of all ages. "We think that this year is really the opportunity for us to establish in laptops," Severson said. To gain leadership, Wal-Mart is following tactics it used to become a major player in flat screen TVs -- expanding its selection of name brands while trying to beat the competition on price. DELL LAPTOPS IN PINK AND AQUA Wal-Mart has already started its back-to-school push in earnest and is offering Dell Inspiron laptops for $398 in colors ranging from pink to purple to aqua. The retailer also stocked accessories to match the colorful laptops, like $60 Western Digital hard drives and $25 Logitech cordless optical mice in black, blue, pink and red. Wal-Mart said the Dell offering was a popular one, and it expects a similar response for the Compaq Presario that goes on sale July 26. It will have 3 gigabytes of memory, a 160 gigabyte hard drive, and it will come pre-loaded with Microsoft Corp's Windows Vista operating system. On Sunday, Wal-Mart will also cut the price of an Acer laptop with an 8-hour battery by $50 to $548. The computer has 3 gigabytes of memory, a 320 gigabyte hard drive and qualifies for a free upgrade to the Windows 7 operating system when it is released. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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Slideshow Most Popular on Reuters Articles Video Suspicious motorbike destroyed at Thai security meet Bin Laden son thought killed in U.S. drone strike: NPR Amazon.com buying shoe seller Zappos for $928 million Spiderman director takes on "World of Warcraft" movie Actor Stephen Baldwin files for bankruptcy in NY Obama says healthcare overhaul needed to curb deficits | Video Obama: Police acted "stupidly" arresting black scholar Bristol-Myers to buy Medarex for $2.4 billion WRAPUP 6-Honduras rulers reject world pressure to reverse coup U.S. back-to-school; Wal-Mart woos laptop shoppers Most Popular Articles RSS Feed Video Obama defends healthcare plans Obama's first six months Casualties of Afghanistan Solar eclipse wows Asia Agents raid Jackson doctor's clinic Obama hosts Maliki Dancing babies top viral video chart Baboon gang raid visitors' luggage Astronauts at work Police raid Jackson doctor Most Popular Videos RSS Feed We want to hear from you Join the Reuters Consumer Insight Panel and help us get to know you better Please take a moment to complete our survey Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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