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Edition: U.S. Article Comments (0) Slideshow Save Email Print Reprints Most Popular Most Shared Nutrients may be why some smokers avoid cancer 15 Jun 2010 Obese have worse sexual health despite less sex 15 Jun 2010 Game on: Nintendo, Sony, Microsoft wage war 15 Jun 2010 There's more water on the moon than anyone thought 15 Jun 2010 German student attacks Hell's Angels with puppy 15 Jun 2010 Strong quakes hit off Indonesia's Papua 12:20am EDT BofA to limit duration of trades with BP 15 Jun 2010 Petraeus collapses, doubts grow over Afghan war effort | Video 15 Jun 2010 Miley Cyrus "no underwear" photo is fake, blogger says 15 Jun 2010 Customers find delays ordering new iPhone 15 Jun 2010 Nutrients may be why some smokers avoid cancer 15 Jun 2010 Obese have worse sexual health despite less sex 15 Jun 2010 There's more water on the moon than anyone thought 15 Jun 2010 Sugary foods linked to pancreatic cancer risk 15 Jun 2010 Mexican army kills 15 suspected drug gang members 15 Jun 2010 High 'good' cholesterol tied to lower cancer risk 14 Jun 2010 N. 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Slideshow Sony jumps into motion games fray with Move Gabriel Madway LOS ANGELES Tue Jun 15, 2010 8:51pm EDT Related News Nintendo shows off 3D portable game device Tue, Jun 15 2010 Sony jumps into motion games fray with Move Tue, Jun 15 2010 GAMESHOW-UPDATE 2-Sony jumps into motion games fray with Move Tue, Jun 15 2010 GAMESHOW-UPDATE 3-Nintendo shows off 3D portable game device Tue, Jun 15 2010 Videogame business poised for rebound Tue, Jun 15 2010 1 / 2 Peter Dille, Senior Vice President Marketing and PlayStation Network, speaks about the Sony PlayStation Move controller at a media briefing during the Electronic Entertainment Expo (E3) at the Shrine auditorium in Los Angeles June 15, 2010. Credit: Reuters/Mario Anzuoni LOS ANGELES (Reuters) - Sony Corp will launch its motion-controlled gaming system on September 15, getting to market weeks ahead of a rival platform from Microsoft Corp as it makes the jump into one of the hottest trends in gaming. Technology | Media Motion-based gaming is all the rage at this year's E3 in Los Angeles, the gaming industry's biggest trade show. It was popularized by Nintendo Co Ltd and its Wii home console, and is expected to help draw in millions of new gamers in coming years. Sony said on Tuesday its "Move" system for the PlayStation 3 home console will go on sale September 15 in Europe, and days later in the United States. It is expected to be on shelves in Japan on Oct 21. The basic system, which features a wand that resembles an ice cream cone, will start at $50 for the controller and $40 for a camera. Microsoft's Kinect motion-based platform -- which unlike the Move relies solely on voice, body and hand gestures -- for the Xbox 360 goes on sale November 4, the top software vendor said in a much-anticipated announcement at the E3 games convention on Monday. Kaz Hirai, head of Sony Computer Entertainment and the company's networked products and services group, said the technology in Move's wand should allow the system to appeal more to hard-core gamers, who traditionally have less interest in motion-based games. "We want to make sure it gets used in as many games as possible in the future," he said in an interview with Reuters. Sony said there will be 15 to 20 titles available for Move on the first day, and more than 40 available by the holidays. Even as Sony, Microsoft and Nintendo fight for primacy in motion-based games, Sony is also making a huge bet on 3D gaming. The company said it is alone in offering an end-to-end 3D experience, from its televisions to specially designed content via its entertainment division. Hirai said gamers are key to the demand equation for the company's new 3D-enabled TVs, which are being rolled out to consumers this year. "To a certain extent gaming is really going to drive the 3D TV adoption," he said. The company will have more than 20 3D titles available for the PS3, which has a base of some 35 million units, by March of next year. Hirai said Sony remains on track to turn its overall games business profitable this year. The PS3 console alone turned profitable last fiscal year. Sony said its PlayStation Network has surpassed 50 million users. Sony uses the PSN to deliver movies and other content besides games and is key to its strategy to turn its console into the digital hub of the living room. The company is launching a new PSN Plus subscription offering, charging $50 a year, which will offer more content than the free service. Hirai declined to predict how quickly PSN would grow this year. "I'm not going to try to guess what the number looks like, but we've seen explosive growth in registered accounts and I think ... we're going to see a lot of people coming to PSN," he said. (Reporting by Gabriel Madway; Editing by Richard Chang, Leslie Gevirtz) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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