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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Secondary Navigation Search Search: Google, Yahoo send revised ad deal to Justice Dept: report AFP - 1 hour 47 minutes ago WASHINGTON (AFP) - - Yahoo and Google have sent a revised version of their proposed advertising partnership to US Justice Department anti-trust regulators, The Wall Street Journal reported on Monday. The newspaper, citing "people familiar with the matter," said the Internet powers had added "a number of new provisions designed to limit the scope of the deal" in a bid to get a green light from the Justice Department. The Journal said the new plan, submitted over the weekend, shortens the original agreement to two years from 10 years and caps the revenue Yahoo can generate from the deal to 25 percent of Yahoo's search revenue. It would also allow Google advertisers to opt out of having their ads displayed on Yahoo sites. The Journal said the revised proposal came after the companies and the Justice Department "had reached somewhat of a stalemate." Google and Yahoo, respectively number one and number two in the Internet ad market, announced on October 3 that they were delaying the start of the alliance until at least October 22 to give regulators more time. That date came and went, however, without the companies implementing the agreement, which would put Google technology to work targeting search ads on Yahoo pages. Software giant Microsoft, advertisers and regulators have raised objections to a tie-up between Google and Yahoo, claiming it would allow Google to tighten its grip on online advertising and restrict competition. Microsoft senior vice president and general counsel Brad Smith has argued the deal would give Google "an unprecedented level of control over advertising for search on the Internet -- up to 90 percent potentially of all search ads." Microsoft is number three in the online ad market and made a failed bid earlier this year to take over Yahoo. Yahoo had been expecting hundreds of millions of dollars in revenue from the tie-up with Google in the first year alone. But the Journal said the revised proposal would appear to limit how much revenue Yahoo can generate from the deal. Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Internet Portals & Search Engines Google, Yahoo send revised ad deal to Justice Dept: reportAFP - 1 hour 47 minutes ago Silicon Valley favorite Obama releases technology videoAFP - Tuesday, November 4 China top target for computer attacks: MicrosoftAFP - Tuesday, November 4 HP beefs up data centers while trimming electric useAFP - Tuesday, November 4 Related Articles: Technology Google, Yahoo send revised ad deal to Justice Dept: reportAFP - 1 hour 47 minutes ago Silicon Valley favorite Obama releases technology videoAFP - Tuesday, November 4 China top target for computer attacks: MicrosoftAFP - Tuesday, November 4 HP beefs up data centers while trimming electric useAFP - Tuesday, November 4 'Auditude' gives MySpace a way to welcome pirated videosAFP - Monday, November 3 Enlarge Photo A Yahoo billboard is displayed in San Francisco, California. Yahoo and Google have sent a revised version of their proposed advertising partnership to US Justice Department anti-trust regulators, The Wall Street Journal reported on Monday. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Foods to prevent disease? Obama in command on eve of US vote Hamilton pips Massa to Formula One title in tense Brazil finale Formula One driver Hamilton wins 2008 F1 championship Australia anxious as Indonesia prepares to execute Bali bombers View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology

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