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Edition: U.S. Article Comments (0) Slideshow Video Email Print Reprints Read 5 Reasons the Media Cover Apple So Much 27 Sep 2010 NASA showdown looms as shuttle workers face layoffs 27 Sep 2010 Middle-aged suicides on rise in U.S., study finds 27 Sep 2010 Analysis: China's home-grown innovation drive stirs unease 27 Sep 2010 TV writer among recipients of "genius" grants 12:12am EDT Shared 5 Reasons the Media Cover Apple So Much 27 Sep 2010 Middle-aged suicides on rise in U.S., study finds 27 Sep 2010 Millionaire Segway owner dies in cliff fall 27 Sep 2010 TV writer among recipients of "genius" grants 12:12am EDT U.S. Nuclear Weapons Have Been Compromised by Unidentified Aerial Objects PR Newswire 15 Sep 2010 Watched BlackBerry's new PlayBook Mon, Sep 27 2010 The day ahead: September 28, 2010 Mon, Sep 27 2010 RIM's "PlayBook" unveiled Mon, Sep 27 2010 Report Title Price ValuEngine Detailed Valuation Report for RIMM Provider: ValuEngine, Inc. $25.0 Buy Market Edge Equity Research Report Provider: Market Edge $10.0 Buy Trading Report for (RIMM). A detailed report, including free correlated market analysis, and updates. Provider: Stock Traders Daily $18.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. RIM unveils PlayBook tablet to compete with iPad Tweet This Share on LinkedIn Share on Facebook Factbox How RIM's PlayBook stacks up against rivals Mon, Sep 27 2010 Related News RIM's Balsillie sees PlayBook as radical leap Mon, Sep 27 2010 Related Topics Technology » Media » iPad » Stocks Related Video BlackBerry's new PlayBook Mon, Sep 27 2010 RIM's "PlayBook" unveiled 1 / 11 Mike Lazaridis, president and co-chief executive officer of Research in Motion, holds the new Blackberry PlayBook with a screen projection of the new device as he speaks at the RIM Blackberry developers conference in San Francisco, California September 27, 2010. Credit: Reuters/Robert Galbraith By Gabriel Madway SAN FRANCISCO | Mon Sep 27, 2010 11:20pm EDT SAN FRANCISCO (Reuters) - Research In Motion unveiled a tablet computer aimed at its core business customers, as it tries to gain a foothold in a fast-growing market dominated by Apple's consumer-friendly iPad. The BlackBerry PlayBook has a seven-inch touchscreen, dual high-definition cameras and boasts support from corporate IT departments. It has WiFi and Bluetooth but needs to link with a BlackBerry smartphone to access a cellular network. RIM on Monday emphasized the PlayBook's "uncompromised" Web browsing experience -- which, unlike the iPad, supports Adobe's widely-used Flash multimedia software -- as well as the tablet's security. RIM expects to ship the device to corporate customers and developers in October, and to consumers starting early in 2011, meaning it will miss a crucial sales window in the holiday buying season. In the meantime, many competing tablets are expected to hit the market. The company also did not reveal how much it would charge for the PlayBook, and pricing could be an important factor in its adoption. Shares of RIM rose 2 percent before paring gains slightly in after-hours trade following the announcement, made at the company's annual developers' conference in San Francisco. MKM Partners analyst Pablo Perez-Fernandez said he was initially skeptical about the tablet, but said key PlayBook features could help it stand apart from the iPad. "We think this was a positive surprise, they did a good job of integrating it with the handset," said Perez-Fernandez, who has a buy rating on RIM. The Waterloo, Ontario-based company has recently struggled to impress investors and analysts, who mostly shrugged off the August launch of its Torch smartphone, and fretted about eroding support among its core corporate clientele. While RIM is pitching the PlayBook as the evolution of its corporate heritage, its hopes the powerful processor and media offerings lure consumers too. "They talk enterprise but this will get bought by individuals and used for business," IDC analyst Stephen Drake said from the floor of the presentation. DEVICE DU JOUR The market for tablets -- touchscreen devices larger than a smartphone and smaller than a laptop -- has exploded since Apple launched its iPad in April. Samsung and Dell have launched competing devices in the past two months, with others expected from Hewlett-Packard and Toshiba. Industry analysts expect global tablet sales of 40 million to 50 million units in 2011, with the market still dominated by the iPad. RIM on Monday also launched its own mobile advertising network, following Apple's entry into that market earlier this year. Google's AdMob also has a major presence in mobile advertising. 1 2 Next Technology Media iPad Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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