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Edition: U.S. Article Comments (0) Email Print Reprints Read NASA showdown looms as shuttle workers face layoffs 27 Sep 2010 Middle-aged suicides on rise in U.S., study finds 27 Sep 2010 Markets drop after consumer confidence data | 10:43am EDT Mahan paired with Woods in U.S. team practice 6:58am EDT North Korean leader's son unveiled, seen as successor | 9:42am EDT Shared BOJ divided on need to ease policy next week 4:57am EDT NASA showdown looms as shuttle workers face layoffs 27 Sep 2010 Middle-aged suicides on rise in U.S., study finds 27 Sep 2010 5 Reasons the Media Cover Apple So Much 27 Sep 2010 Millionaire Segway owner dies in cliff fall 27 Sep 2010 Watched BlackBerry's new PlayBook Mon, Sep 27 2010 The day ahead: September 28, 2010 Mon, Sep 27 2010 RIM's "PlayBook" unveiled Mon, Sep 27 2010 Brazil's Serra likely to go out with a whimper Tweet This Share on LinkedIn Share on Facebook Related News Brazil's candidate Rousseff under fire in TV debate Sun, Sep 26 2010 Brazil's candidate Rousseff under fire in TV debate Sun, Sep 26 2010 UPDATE 1-Brazil candidate Rousseff's lead slips in 2nd poll Fri, Sep 24 2010 Special report: Dilma Rousseff, Brazil's "automatic pilot" Thu, Sep 23 2010 Rousseff's lead unchanged in Brazil election poll Thu, Sep 23 2010 Analysis & Opinion ANALYSIS-Brazil may be outgunned in fight to weaken currency Related Topics World » China » China Labor Unrest » Brazil » Brazil's presidential candidate Jose Serra of the PSDB party gestures during a television debate in Rio de Janeiro September 26, 2010. Credit: Reuters/Bruno Domingos By Raymond Colitt BRASILIA | Tue Sep 28, 2010 10:33am EDT BRASILIA (Reuters) - In the final stretch of a weak presidential campaign that has seemed doomed for at least the last six weeks, Brazil's main opposition candidate Jose Serra has resorted to China-bashing and conspiracy theories. It has been a rapid fall from grace for the former governor of Sao Paulo state, who is among Brazil's most accomplished politicians. Polls showed Serra with a lead of over 10 percentage points in February but that evaporated quickly as soon as campaigning began in earnest, and he now trails ruling party candidate Dilma Rousseff by nearly 20 points. While he has made some strategic errors on the campaign, Serra also simply seems to have been on the wrong side of history, overwhelmed by a ruling party that is enjoying Brazil's strongest economic expansion in decades. Serra has landed few lasting blows against Rousseff or her political benefactor, President Luiz Inacio Lula da Silva. Deterred by Lula's 75-percent approval rating, Serra tried to focus on his own past as health minister in the 1990s, when his policies helped prevent an AIDS epidemic, but his main message -- "Brazil can do better" -- didn't take hold. Rousseff's lead in polls has narrowed in recent days because of a corruption scandal in her party. But even that stumble has failed to lift Serra's support, with the votes going to a third-party candidate instead. Polls show Serra losing by a wide margin in a runoff with Rousseff if she fails to win a majority of valid votes in Sunday's election. Serra's PSDB party has been tagged during the campaign as 'elitist', a dreaded label in a country where the ascendant lower middle-class is dominating politics. "We had the right message at the wrong time but we also lost touch with society, even before the campaign began," said a senior PSDB legislator. "The worst thing is the opposition will come out of this election totally empty," he said on condition of anonymity. Serra's pledge of clean and lean government appealed to some businesses leaders, who favored him for his experience and the centrist positions of his party. But with praise still echoing of Lula's anti-cyclical measures during the 2008/09 global financial crisis, Serra was swimming against the tide. 'EASIER PRODUCT TO SELL' Rousseff's TV ads relentlessly touted Lula's successes in pulling more than 20 million people out of poverty over the last eight years. Rousseff "had an easier product to sell but she also sold it better," said Fernando Lattman-Weltman, politics professor at the Getulio Vargas Foundation in Rio de Janeiro. 1 2 Next World China China Labor Unrest Brazil Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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