InfoAnda - News trumps celebrity in 2010 Web searches

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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition News trumps celebrity in 2010 Web searches Reuters - Thursday, December 2 Send IM Story Print NEW YORK, Dec 1 - News trumped celebrities in 2010 as the BP oil spill in the Gulf of Mexico and World Cup soccer in South Africa topped the list of most-searched items of 2010, according to Yahoo! It is the first time that news came up first since the technology company began publishing its yearly review a decade ago. Vera Chan, the company's senior editor and web trend analyst, said the BP oil spill was the most searched topic for term for a variety of reasons. "It became an issue about so many things, such as the environment, energy, workplace disasters and the role of big government. It became a lightning rod for peoples' anxieties," she explained. The World Cup, on the other hand, was searched for as both a sporting event and a cultural experience. "People didn't just search for the players and the teams. It was a cultural learning experience. It was the first World Cup in Africa, and people wanted to learn about post-Apartheid South Africa," she said. "People also wanted to find out what that noise was -- the vuvuzelas." The list, released on Wednesday, identified the top trends, searches and news items from several categories. All but one of the other top 10 categories reflected public fascination with celebrities. Teen pop sensation Miley Cyrus was in third place in the search rankings and television personality Kim Kardashian was not far behind at fourth place. They were followed by Lady Gaga at No. 5, actress Megan Fox in seventh place, with Justin Bieber, American Idol and Britney Spears completing the top 10. The iPhone stood out as the exception, coming in sixth. Britney Spears continued her fall in the standings, after being knocked down from number 1 to number 5 in 2009, only to land at number 10 in 2010 as rising stars such as Lady Gaga and Justin Bieber become more prominent. "How to tie a tie" was the No. 1 question in 2010, followed by "how to lose weight", "how to kiss" and "how to write a resume." Unemployment was the most searched for financial item, followed by "Wall Street companies" and "recalls". Yahoo! also released a list of top obsessions, defined which it defined as "a person, a pop-culture phenomenon, a political party, a gadget, or a pesty plague that spurred constant online monitoring and obsessive tangential searches." Chan said often these are guilty pleasures and fan favorites not covered in the news. The top obsession of 2010 was the much-anticipated iPhone, followed by actress Lindsay Lohan, the iPad, and the television shows "Glee" and "Jersey Shore". "All of these lists together speak a lot about 2010, and the revolutions in politics and technology of the year," Chan said. Recommend Send IM Story Print Related Articles US-TECH Summary Reuters - Thursday, December 2 Take-Two sees opportunity in digital Reuters - Thursday, December 2 Motorola eyes home streaming to mobile Reuters - Thursday, December 2 FTC backs "do not track" tool for Web users Reuters - Thursday, December 2 NZealand website defends topless breast cancer campaign AFP - Thursday, December 2 News Search Top Stories FA condemn pitch invasion on eve of 2018 vote Eurozone braces for radical ECB liquidity move 'Critical safety issue' with Rolls A380 engine Fed lifts lid on crisis lending to non-US banks Obama reverses oil drill expansion after BP spill More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Finger length predicts prostate cancer risk: study 'Sarkozy the American' mulled troops for Iraq: WikiLeaks Eurozone debt crisis deepens Complacency fuels new AIDS surge in West: UN Euro recovers -- but fears of Portugal bailout More Most Viewed » 'Naked' airport scanners may be 'dangerous' Pilgrims stone 'devil' as Muslims celebrate Eid World leaders scramble for funds to save the tiger US, S.Korea plan war games after N.Korean attack Obama gets 12 stitches after 'elbow in the lip' More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo! Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Entertainment Photos Yahoo! News Network Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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