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Edition: U.S. Article Comments (0) Email Print Reprints Read Wikileaks' Assange in UK, police know where: report 01 Dec 2010 Amazon stops hosting WikiLeaks website 01 Dec 2010 Elizabeth Smart storms out of kidnapper's trial 01 Dec 2010 Top U.S. military officer presses China over North Korea 01 Dec 2010 Elizabeth Smart storms out of kidnapper's trial 01 Dec 2010 Discussed 71 Saudi king urged U.S. to attack Iran: WikiLeaks 64 South Korea names security adviser as defense minister 64 Obama to propose two-year federal worker pay freeze Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 World reacts to WikiLeaks release Mon, Nov 29 2010 Special Report How BP's oil spill costs could double The energy company's recent better-than-expected earnings gave investors hope it had turned a corner, but BP may be underestimating the final costs of the massive Gulf oil cleanup. Full Article More Green Business headlines FTC backs "do not track" tool for Web users Tweet This Share on LinkedIn Share on Facebook By Diane Bartz WASHINGTON (Reuters) - U.S. regulators backed the creation of a "do not track" option for the Internet that would limit the ability of advertisers to collect consumers' data. In a preliminary staff report, the Federal Trade... Related News UPDATE 2-FTC backs 'do not track' list for Web users Wed, Dec 1 2010 FTC report to push stronger Web privacy but limited Wed, Dec 1 2010 Social medical sites need disclosures: U.S. complaint Wed, Nov 24 2010 White House to push for tech policy action in 2011 Fri, Nov 19 2010 FCC looks at Google's Street View data grab Wed, Nov 10 2010 Analysis & Opinion Should you trust Facebook with your email? Related Topics Technology » Stocks A man gestures before a computer screen in a file photo. Credit: Reuters/Brian Snyder By Diane Bartz WASHINGTON | Wed Dec 1, 2010 7:40pm EST WASHINGTON (Reuters) - U.S. regulators backed the creation of a "do not track" option for the Internet that would limit the ability of advertisers to collect consumers' data. In a preliminary staff report, the Federal Trade Commission said on Wednesday that while companies generally manage consumer information responsibly, there are exceptions. "Self-regulation in privacy has not worked adequately," said FTC Chairman Jon Leibowitz. "A legislative solution will surely be needed if industry doesn't step up to the plate." Leibowitz said he supported creation of a mechanism that allows consumers to opt out of some tracking, adding that Congress would probably need to act, which may be difficult because of legislative gridlock next year. Senator John Kerry, a Massachusetts Democrat, said on Wednesday that he planned to introduce legislation that would require companies to secure data and inform consumers about what data is being collected. "Consumers should be given a simple mechanism for opting out of the process," Kerry said in a statement. Republicans in the House of Representatives, like Representative Joe Barton, have said, without offering details, they would focus on privacy issues. Any legislation could be two years off, at minimum, said Amy Mushahwar, a privacy expert with Reed Smith, who predicted industry would strike a deal with the government. If consumers gain more control over their data, the biggest losers could be companies serving third-party ads, said Mushahwar. "Those are the targets," she said. Privacy expert Lisa Sotto at law firm Hunton & Williams said the industry needed to pay close attention to the report. "The report gives industry a strong sense of where there is likely to be future FTC enforcement." The FTC staff report also urged that special care be taken with information about sensitive topics such as finances, health, children or an individual's location. "Before any of this data is collected, used or shared, staff believes that companies should seek affirmative express consent," the report said. The agency's report urged the development of ways to build privacy into the design of business practices by, for example, collecting only the data that is needed and disposing of it when it is no longer being used. The agency also proposed that company privacy policies be simpler, clearer and shorter. "Staff also proposes providing consumers with reasonable access to the data that companies maintain about them, particularly for companies that do not interact with consumers directly, such as data brokers," the report said. 1 2 Next Technology We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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