InfoAnda - Yahoo rolls out new phase of $100 million ad campaign |

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

Thousands in S. Korea help clear record snow | 14 February 2011
Cameroon attacks show pirates are heading south | | 19 May 2010
Earthquake strikes southwestern China, killing 1 | 31 January 2010

"Sesame Street" writer Tony Geiss dies at 86 | 31 January 2011

Forum Views () Forum Replies ()

Read more with google mobile : Yahoo rolls out new phase of $100 million ad campaign |

Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Crime riles Arizonans bent on immigration crackdown 10:31am EDT Britain votes in cliff-hanger election | Video 2:19pm EDT Stocks plunge as trading glitch suspected 4:51pm EDT Americans "bombarded" with cancer causes: report 1:06pm EDT Many possible triggers for wider euro debt crisis 05 May 2010 Luggage explosion causes scare at Houston airport 04 May 2010 NY plane incident a "false alarm" 1:31pm EDT Greek parliament backs tough austerity bill | Video 3:30pm EDT UPDATE 1- Sinatra week ends Aaron Kelly's run on "Idol" 1:20am EDT US STOCKS SNAPSHOT-S&P, Nasdaq tumble 3 pct 2:32pm EDT Americans "bombarded" with cancer causes: report 1:06pm EDT Crime riles Arizonans bent on immigration crackdown 10:31am EDT U.S. lawmakers seek data from FDA on J&J recall 3:39pm EDT Bad night's sleep can hamper body's insulin use 05 May 2010 Many possible triggers for wider euro debt crisis 05 May 2010 U.S. safety agency looking into P&G's new Pampers 05 May 2010 Think you're lactose intolerant? You might be wrong 05 May 2010 Police barred from penis enlargement 23 Apr 2010 Bailed out homebuilders collect fat paychecks 12:48pm EDT FDA finds grime at J&J plant, urges use of generics 05 May 2010 Analysis Developers question Apple's advertising ambitions Software developers expect a windfall in ad revenue from games and other applications they are designing for the iPad, but Apple push into mobile advertising is raising some industry hackles. Full Article Chicago institute offers iPad app class Yahoo rolls out new phase of $100 million ad campaign Alexei Oreskovic SAN FRANCISCO Thu May 6, 2010 1:33pm EDT Related News Google expands venture group, wants more deals Tue, May 4 2010 Google expands venture group, wants more deals Mon, May 3 2010 Google expands venture group, wants more deals Mon, May 3 2010 Facebook efforts hint at growing ad clout Mon, May 3 2010 Facebook efforts hint at growing ad clout Mon, May 3 2010 SAN FRANCISCO (Reuters) - Yahoo Inc will spend up to $85 million on the second phase of its $100 million ad campaign, as the Internet portal seeks to revive its growth and reconnect with consumers. Technology | Media The campaign will focus more on its array of online websites devoted to fantasy sports and news. It also takes a thinly veiled shot at search giant Google Inc in an online video. Since the $100 million spend Yahoo began in September, it has seen the number of unique visitors to its various sites decline 2.6 percent to 155.6 million in April and total page views on its properties have declined 11.4 percent, according to comScore. Google, Microsoft Corp and Facebook all posted increases in U.S. visitors and page views during the same period, comScore said. In March, Yahoo Chief Executive Carol Bartz told reporters the advertising campaign, which had spent between $15 million and $25 million for the first phase, had proven to be successful in many overseas markets but did not work that well in the United States. Yahoo worked with ad agency Ogilvy & Mather on the first phase and has retained Goodby Silverstein & Partners to lead the new push. A video on the Yahoo corporate blog introducing the new ad campaign begins with an image of a sparse white web site with an empty box in the middle that looks remarkably like the Google home page. A voice-over in the ad says "You come to this place so you can leave." (Reporting by Alexei Oreskovic) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Friday, 7 May 2010
Herschel telescope shows galactic star formation is slowing
Water cooling for supercomputers unveiled in Switzerland
Plots: West must be alert, not alarmist: experts |
US regulators try new tack in net neutrality quest
US-TECH Summary
ECB chief rules out Greek default, euro slides
Board backs Nokia management despite market pressure
Suu Kyi party splits, faction to run in Myanmar poll |
No security risk in grooving to Gaga, US Army says
Iran minister to meet U.N. council in NYC |
TED Talks take to TV
Nigerian leader's funeral draws large crowds |
Nokia board backs strategy, shareholders cry foul
U.S. envoy meets Netanyahu ahead of peace talks |
Breakthrough in Air France crash black box search |
Russian forces seize oil tanker from Somali pirates |
Board backs Nokia management despite market pressure
Nokia board backs strategy, shareholders cry foul
BP lowers dome as oil laps Louisiana island
Oil lapping ashore on Louisiana island: official
US-TECH Summary
4 questioned in Pakistan over NY bomb suspect
Aung San Suu Kyi's party to be abolished
US eyes foreign links in New York bomb plot
BP's 'giant dome' arrives at site of US oil spill
N.Korea's Kim says ready to rejoin nuclear talks: report
Pakistan Taliban denies training NY bomb suspect
Health of Briton jailed in Kyrgyzstan worsens
Pakistan Taliban did not train NY bomb suspect
India, China draw in Sultan Azlan Shah Cup prelims
1 Chinese baby born with syphilis every hour
Afghan officials: 16 arrested for plotting attacks
Hopes fade for swift end to Thai protests
Hailstorms and gales kill 39 in China
BP turns to Twitter, Facebook on spill information |
Yahoo rolls out new phase of $100 million ad campaign |
US-ENTERTAINMENT Summary
Taiwan parliament asks govt to raise less debt
Hollywood eyes another $4 billion summer movie season
US-ENTERTAINMENT Summary
A Minute With: Clint Black, the movie star!
Bret Michaels to make most of 2nd chance at life
Paris 'giant drinks party' has police worried
Einstein's E=mc2 on display at Shanghai Expo
Britain's Philharmonia performs at S.Korean leper colony
In Armenia chess is king and grandmasters are stars
Hollywood eyes another $4 billion summer movie season
A Minute With: Clint Black, the movie star! |
Bret Michaels to make most of 2nd chance at life |
Iran invites UN Security Council to dinner, including US
Britain in limbo as hung parliament looms
U.S. joins U.N. council at Iran dinner in New York
UK faces government without single party majority |
AMD chips to be in many more computers this summer-sources
South Sudan raids kill 24 as secession vote nears
Humans interbred with Neanderthals: genome analysis
Russian president slams 'totalitarian' USSR
Thai protesters refuse to quit, peace plan in limbo |
Google adds language translation to Android smartphones
Greek parliament backs tough austerity bill |
BP lowers dome as oil laps Louisiana island
Muslim soldiers' graves desecrated in France
FCC chief promises light broadband touch
"Showgirls" 15th Anniversary Hits DVD, Blu-ray
Voters cast ballots in pubs, caravans
North Korea's Kim reaffirms nuclear disarmament: China |
Privacy groups take Facebook complaint to US regulators
Panic sends Dow to worst ever drop
BBC America To Debut Reality Show "The Choir" In July
Arabic websites make history with native script addresses
U.S. Markets Finish 3 Percent Lower After Whipsaw Session
US regulators try new tack in net neutrality quest
Probe concludes torpedo sank South Korea ship: report |
PA Politician Calls for Moratorium on Gas Drilling Permits
DEA Nails NYPD Officer For Armed Robberies Netting $1 Million
BP turns to Twitter, Facebook on spill information
Ash cloud forces Irish airport closures, Dublin clear |
FCC Proposes Net Neutrality to Broaden Internet Access
Nokia board backs strategy, shareholders cry foul
Dow Jones Plunges Nearly 1K Before Brisk Rebound
U.S. joins U.N. council at Iran dinner in New York |
Sundance Channel To Premiere Second Season Of "Man Shops Globe"
International Monetary Fund Managing Director To Visit India
FBI Arrests Arizona Deputy For Drug Smuggling
'Big ideas' key to US surge success in Iraq: Petraeus
Torpedo explosives found on sunken S.Korea ship
Obama told Afghan progress 'slow but steady'
Suu Kyi supporters to form new political party
N.Korea's Kim vows to work on nuke talks revival
Kim leaves China after affirming nuke talks
Gunmen attack Pakistan checkpoint, kill police
Indian press hails Mumbai attacker death sentence
FCC chief promises light broadband touch |
AMD chips to be in many more computers this summer-sources |
Gunmen kill 4 police at checkpoint in NW Pakistan
Aquino leads survey ahead of Philippine vote
Reliance shares up on news of Indian court ruling
Thai PM battles to keep peace roadmap on track
Contagion fears jolt Asian markets
Seoul shares fall on record foreign selling
US-ENTERTAINMENT Summary
S.Korea won ends down 1.2 pct on Europe debt woes
Seoul shares fall on record foreign selling
Pakistani c.bank rejects all bids in 7-day repo offer
Nintendo to beef up piracy measures in 3-D machine
China think tank calls for flexible yuan
Bank of Japan adds $21.8 billion to money markets
In Vietnam film, US My Lai killer returns to apologise
PAKISTAN
Rodents pose new health threat in Zimbabwe's towns
"Lost" baddie Kevin Durand books two sci-fi movies
Weinsteins' 1st Asian film gets China release date
R&B star Usher leads singles chart
Networks unlikely to profit from World Cup
Rourke checks out prison for 'Iron Man 2'
Iron Man 2 lacks a big punch for many critics |
Cannes shaping up a winner for movie industry
Kristen Stewart goes "On the Road"
Networks unlikely to profit from World Cup |
Chris Brown making progress on probation |
R&B star Usher leads singles chart |
Prosecutors oppose release of Polanski transcripts |
Lost baddie Kevin Durand books two sci-fi movies |
Kristen Stewart goes On the Road |
Iran belongs to world's "nuclear club," cleric says
German MPs green-light unpopular Greek aid
Spain scrapes out of recession
West Bank mosque fire 'was most likely arson'
Pakistan mosque accused of strong militant ties |
Russia 'releases captured Somali pirates'
Global stocks retreat as US probes Wall St plunge
German lawmakers back Greek aid package |
Heat on euro leaders turns global
Afghans wary as NATO rebrands Kandahar process |
Jonas Brothers Premiering Newly Named “JONAS L.A.” In June
Turkish government pushes reforms towards referendum |
German MPs debate unpopular Greek aid
Rhode Island Town Councilmen Charged In Federal Corruption Probe
Jokes About Miami Airport Worker's Body Scan Lead To Beating, Arrest
Iran belongs to world's nuclear club,: cleric |
US probes shock share plunge after market panic
Three Massachusetts Boys Consume Dry Ice On A Dare
Chaz Bono Granted Legal Name And Gender Change
Israel won't move on U.N. call for nuclear-free zone |
FDA Approves Bayer Oral Contraceptive
Death Toll In Southern California Shooting Rises To 3
Colombian candidate Mockus edges over Santos: poll |
Romaine Lettuce Recalled Because Of E.Coli Concerns
Nigerian leader likely to name deputy by Tuesday: source |
Cancer Society Claims White House Panel's Report Overemphasizes Pollution
Senate Bows To Obama Statement To Throw Out GOP Amendment
Israel tells US envoy security key in peace efforts
NKorea's Kim reaffirms nuke talks on trip to China
At least 58 killed in southern China storms
2 NATO troops, civilians die in Afghanistan
China opens first office in Taiwan
7 Indonesians die after drinking homemade liquor
Dalai Lama tells AP: Exiles must press China talks
Pakistani stocks, o/n rates end down; rupee weakens
India billionaire Mukesh Ambani wins family feud
Top India court ruling favors Reliance Industries
Pakistan: Times Sq. bomb suspect didn't act alone
China heparin IPO lifts founders to richest couple
Kyrgyzstan demands toppled leader's extradition
Japan's Toshiba sees losses narrow
Nokia broadens legal battle vs Apple, includes iPad |
China says property market measures are working
Borders takes orders for Kobo eReader due in June |
Taiwan exports surge amid economic recovery
Panasonic reduces losses on sales recovery
Bank of Japan injects cash, PM vows extra steps
Toshiba books $531 million profit in January-March
Gaza smokers forced to cough up as Hamas seeks cash
Australian jailed for marijuana possession in Bali
Oliver Stone targets banks in Wall Street sequel |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph	VPN on MacOSX	BlogMeter 1.01