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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Crime riles Arizonans bent on immigration crackdown 10:31am EDT Britain votes in cliff-hanger election | Video 2:19pm EDT Americans "bombarded" with cancer causes: report 1:06pm EDT Many possible triggers for wider euro debt crisis 05 May 2010 Luggage explosion causes scare at Houston airport 04 May 2010 NY plane incident a "false alarm" 1:31pm EDT Stocks plunge as trading glitch suspected 4:51pm EDT UPDATE 1- Sinatra week ends Aaron Kelly's run on "Idol" 1:20am EDT Greek parliament backs tough austerity bill | Video 3:30pm EDT US STOCKS SNAPSHOT-S&P, Nasdaq tumble 3 pct 2:32pm EDT Americans "bombarded" with cancer causes: report 1:06pm EDT Crime riles Arizonans bent on immigration crackdown 10:31am EDT U.S. lawmakers seek data from FDA on J&J recall 3:39pm EDT Bad night's sleep can hamper body's insulin use 05 May 2010 Many possible triggers for wider euro debt crisis 05 May 2010 Think you're lactose intolerant? You might be wrong 05 May 2010 Police barred from penis enlargement 23 Apr 2010 Bailed out homebuilders collect fat paychecks 12:48pm EDT U.S. safety agency looking into P&G's new Pampers 05 May 2010 FDA finds grime at J&J plant, urges use of generics 05 May 2010 Analysis Developers question Apple's advertising ambitions Software developers expect a windfall in ad revenue from games and other applications they are designing for the iPad, but Apple push into mobile advertising is raising some industry hackles. Full Article Chicago institute offers iPad app class BP turns to Twitter, Facebook on spill information HOUSTON Thu May 6, 2010 4:07pm EDT A local fisherman waits outside of a BP office to apply for a contract to work in the cleaning of the oil leaking from a deepwater horizon drilling platform that continues to spread in the Gulf of Mexico in Venice, Louisiana May 3, 2010. Credit: Reuters/Carlos Barria HOUSTON (Reuters) - Phone lines at the command center where teams are directing clean-up of the Gulf of Mexico oil spill are often jammed, but media-savvy fishermen, residents and others can find the latest updates on Twitter and Facebook. Technology | Media News that the massive containment dome to be placed over one of the leaks had arrived above the leak off the Louisiana shore appeared first on the popular social media sites. So did word that controlled burns of the oil slick would go ahead on Wednesday after a week of bad weather. "In a crisis situation, social media is the fastest and most effective way to reach consumers besides television," Lauren Hurvitz, a New York-based media consultant who worked in crisis public relations, said on Thursday. "It's much more cost effective and direct." Oil company BP Plc is also able to control the message without it being filtered by radio, television and newspaper reporters, Hurvitz said. A Facebook page launched by the joint U.S. and BP spill response team, located here has over 11,000 followers. They have access to photos, spill-trajectory maps generated by the government, video on topics including the controlled burns by BP, and summaries of daily news briefings. BP America's Twitter site, found at, twitter.com/BP_America, has over 2,500 followers. "We want to ensure that we can get out information about the response to this incident and spill as rapidly and widely as possible," David Nicholas, a BP spokesman wrote in an email. "Twitter is a clearly popular medium that can complement other, more traditional, communication efforts." U.S. responders are also posting video on YouTube and are running photograph slideshows Flickr, according to their main web site, here BP's critics are also active on Facebook. One site "Make BP responsible for the Gulf Coast oil spill," has 867 followers. Another, "Speak out on the Gulf oil spill," has 227. BP isn't the only notable party to use social media to comment on the spill. Former Republican vice presidential candidate Sarah Palin has used it to weigh in on the accident. "Gulf: learn from Alaska's lesson w/foreign oil co's: don't naively trust- VERIFY," Palin said this week, referring to the 1989 Exxon Valdez oil spill. Still, Hurvitz said that corporate messages sent via social media outlets do not reach those who do not have computers or are not familiar with the medium. The Deepwater Horizon drilling rig exploded in the Gulf of Mexico on April 20 after a well ruptured. The explosion killed 11 workers, and the well is gushing out of control, spewing crude oil in a massive slick that threatens the coastlines of four states. Fishermen have been banned from working in the waters affected by the spill, which could also damage wildlife and hurt tourism in popular beach resorts. (Reporting by Anna Driver and Kristen Hays in Houston, editing by Philip Barbara) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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